Devs on Tape x KSCOPE25 - The Inspiring Journey of Edward Roske: AI, EPM, and the Future of Technology and Privacy

00:00:00: Kai Donato: This episode is powered by Hyatt, your

00:00:02: Kai Donato: smart companion for digital business

00:00:04: Kai Donato: solutions, and Biodetec's gracious

00:00:06: Kai Donato: invitations and support.

00:00:07: Kai Donato: Thank you for having me at the conference

00:00:09: Kai Donato: and fueling this journey.

00:00:10: Kai Donato: Let's go.

00:00:24: Kai Donato: Hello and welcome to another episode of

00:00:26: Kai Donato: Devs on Tape Today.

00:00:28: Kai Donato: Again, you know it from Grapevine, texas,

00:00:30: Kai Donato: from the Kscope25, from ODTAC Today again a

00:00:34: Kai Donato: very interesting guest, but this time I'm

00:00:36: Kai Donato: really looking forward to interview Edward

00:00:38: Kai Donato: Roski.

00:00:39: Kai Donato: So, edward, how?

00:00:41: Edward Roske: are you?

00:00:42: Edward Roske: I am amazing.

00:00:43: Edward Roske: I've been interviewing a bunch of people

00:00:45: Edward Roske: myself, not for my podcast, but

00:00:46: Edward Roske: interviewing various vendors and partners

00:00:48: Edward Roske: and other people, and it's nice being able

00:00:51: Edward Roske: to be on the other side of the chair and

00:00:52: Edward Roske: actually get interviewed.

00:00:53: Edward Roske: So I've heard 20 plus people talk about

00:00:55: Edward Roske: themselves and the opportunity to talk

00:00:57: Edward Roske: about myself, which is a subject I actually

00:00:58: Edward Roske: know really, really well.

00:01:00: Edward Roske: I'm honored to be here.

00:01:01: Kai Donato: Looking forward to it, so we might slide

00:01:03: Kai Donato: directly into your introduction, so you

00:01:05: Kai Donato: might do it by yourself, right?

00:01:07: Edward Roske: My name is Edward Roski.

00:01:09: Edward Roske: I am on the ODTEC board of directors.

00:01:12: Edward Roske: I do a lot of things.

00:01:12: Edward Roske: I'm actually a data scientist.

00:01:14: Edward Roske: I was an Oracle Ace Director for 15 years.

00:01:16: Edward Roske: I've written 15 plus books on S-Base,

00:01:19: Edward Roske: Hyperion, Oracle, EPM Cloud.

00:01:22: Edward Roske: I have started many a company.

00:01:26: Edward Roske: These days I'm living full-time in the AI

00:01:29: Edward Roske: world.

00:01:29: Edward Roske: And I happen to know you are German.

00:01:30: Edward Roske: You hide it very, very well, but my last

00:01:35: Edward Roske: name is Roski and I present all around the

00:01:38: Edward Roske: world.

00:01:38: Edward Roske: And I'll tell you an odd little story.

00:01:41: Edward Roske: I got to present in Berlin for DOUG a

00:01:44: Edward Roske: couple of years ago on an on an ace tour

00:01:46: Edward Roske: and I was very honored to be there and I

00:01:48: Edward Roske: thought I would connect with the audience

00:01:50: Edward Roske: and I said, yeah, my name, I'm Edward Roski.

00:01:54: Edward Roske: I, Roski, is obviously German and one day

00:01:57: Edward Roske: I'm going to find out where the Roskis are

00:02:00: Edward Roske: in Germany.

00:02:01: Edward Roske: And a guy in the back of the room raised

00:02:03: Edward Roske: his hand and he said I know of the Roskis

00:02:10: Edward Roske: and I was like oh wow, Please tell me a

00:02:10: Edward Roske: little bit.

00:02:11: Edward Roske: You're right before I'm ready to be my

00:02:12: Edward Roske: session.

00:02:12: Edward Roske: And he said they live in the southeast

00:02:13: Edward Roske: corner of Germany.

00:02:14: Edward Roske: It is where the poor people are from.

00:02:16: Edward Roske: Oh, that's not nice to hear right, yeah

00:02:20: Edward Roske: Well, I've since decided that the Germans

00:02:23: Edward Roske: have the best sense of humor of anybody in

00:02:25: Edward Roske: the world.

00:02:25: Edward Roske: It's just dry, or he was really being

00:02:28: Edward Roske: honest, but I choose to believe he was

00:02:29: Edward Roske: kidding, dry, dry or not existent, I would

00:02:32: Edward Roske: say.

00:02:34: Kai Donato: But yeah, connecting to the audience is

00:02:36: Kai Donato: something you like, very experienced in,

00:02:38: Kai Donato: right, so I did a little research on you.

00:02:40: Kai Donato: But, besides hearing everything from

00:02:42: Kai Donato: yourself, I just introduced some, some of

00:02:45: Kai Donato: those topics.

00:02:45: Kai Donato: So you already mentioned like 15 plus books,

00:02:48: Kai Donato: so how you can even manage to write that

00:02:50: Kai Donato: many books without repeating yourself

00:02:53: Kai Donato: what's really easy.

00:02:53: Edward Roske: You start with a copy paste as a new

00:02:55: Edward Roske: document, then you finally replace the old

00:02:57: Edward Roske: product name with the new product name and

00:02:59: Edward Roske: congratulations.

00:03:00: Edward Roske: There's a second hook.

00:03:01: Edward Roske: I I had some amazing co-authors with me.

00:03:05: Edward Roske: I used to do a lot more writing, because if

00:03:07: Edward Roske: you're listening to this and you're 20, 37,

00:03:10: Edward Roske: this will be hard to believe.

00:03:12: Edward Roske: But there was a time that when you flew on

00:03:14: Edward Roske: airplanes, there was not Wi-Fi and you had

00:03:18: Edward Roske: lots of hours to spend on your own.

00:03:20: Edward Roske: I do a ton of traveling.

00:03:22: Edward Roske: I've been to, as of this time, 87 countries

00:03:25: Edward Roske: that I've visited and spoken in.

00:03:25: Edward Roske: I've been to, as of this time, 87 countries

00:03:25: Edward Roske: that I've visited and spoken in, including

00:03:28: Edward Roske: on all seven continents.

00:03:29: Edward Roske: I have webcasted from Antarctica.

00:03:31: Edward Roske: Even so, I would spend all this time on

00:03:33: Edward Roske: airplanes and, because you had time to

00:03:35: Edward Roske: focus, I would spend two hours, four hours,

00:03:37: Edward Roske: eight hours writing books and I never got

00:03:40: Edward Roske: writer's block.

00:03:41: Edward Roske: But it was my time to figure out.

00:03:43: Edward Roske: What have I learned?

00:03:44: Edward Roske: How can I actually pass it on?

00:03:46: Edward Roske: And I wrote the first book back in 2007.

00:03:50: Edward Roske: I think I can tell this story because the

00:03:52: Edward Roske: statute of limitations has passed.

00:03:55: Edward Roske: It was a book on S-Space and I called it

00:03:58: Edward Roske: S-Space for Mere Mortals and Insiders Guide

00:04:01: Edward Roske: and I had to hurry and finish it.

00:04:04: Edward Roske: So I called up the amazing Tracy McMullen

00:04:06: Edward Roske: and I said I'm going to write this book for

00:04:08: Edward Roske: the last couple of years because I kept

00:04:10: Edward Roske: getting tired of waiting for someone else

00:04:12: Edward Roske: to write an S-based book and there wasn't

00:04:14: Edward Roske: one At the time.

00:04:15: Edward Roske: Hyperion had a book called the S-based

00:04:17: Edward Roske: Database Administrator's Guide.

00:04:18: Edward Roske: That was a lookup manual but nothing

00:04:20: Edward Roske: actually said you're starting here, you can

00:04:22: Edward Roske: walk through building a cube and when

00:04:24: Edward Roske: you're done it's complete.

00:04:26: Edward Roske: So I called up Trace and I said we have six

00:04:28: Edward Roske: weeks to finish this book because Hyperion

00:04:31: Edward Roske: just got bought by Oracle and I don't know

00:04:34: Edward Roske: if they're going to kill off the product.

00:04:35: Edward Roske: What's going to happen to Hyperion?

00:04:36: Edward Roske: What's going to happen to S-Space?

00:04:37: Edward Roske: Let's rush this book into production.

00:04:39: Edward Roske: And we dedicated our first book to anyone

00:04:42: Edward Roske: who could figure out a way to kill

00:04:43: Edward Roske: publication deadlines because it was such a

00:04:46: Edward Roske: rush.

00:04:47: Edward Roske: But we got it rushed.

00:04:48: Edward Roske: We got it to the printer.

00:04:49: Edward Roske: We had 500 copies printed and we figured we

00:04:53: Edward Roske: would sell four.

00:04:55: Edward Roske: Maybe five of the copies have 495 left to

00:04:58: Edward Roske: give out to our great-grandchildren someday.

00:05:01: Edward Roske: Maybe to burn them, right, yeah, you know,

00:05:03: Edward Roske: during times of, I don't know, global

00:05:05: Edward Roske: climate, coldness, we do it for warmth.

00:05:07: Edward Roske: So we took the 500 copies to the final

00:05:11: Edward Roske: Hyperion Solutions Conference in 2007, and

00:05:14: Edward Roske: they were gone in a couple hours.

00:05:16: Edward Roske: Okay, and we said wow.

00:05:18: Edward Roske: And everyone's like what do you mean?

00:05:20: Edward Roske: You sold them all.

00:05:20: Edward Roske: It's like we did one print run, like we

00:05:22: Edward Roske: thought that was it.

00:05:24: Edward Roske: So we said, well, the first thing we need

00:05:26: Edward Roske: to do is get out a bigger print run, but

00:05:28: Edward Roske: maybe we should trademark the title.

00:05:31: Edward Roske: So somebody else you know, I don't know if

00:05:33: Edward Roske: you ever wanted to write an S-based from

00:05:34: Edward Roske: immortals and insiders guide.

00:05:36: Edward Roske: So we call an intellectual property lawyer

00:05:38: Edward Roske: and we say you know, hey, we've got this

00:05:41: Edward Roske: book.

00:05:41: Edward Roske: Can you please trademark S-Base for mere

00:05:42: Edward Roske: mortals, an insider's guide?

00:05:44: Edward Roske: And a couple weeks later he called back and

00:05:46: Edward Roske: he said I've got some bad news, but I've

00:05:48: Edward Roske: got some good news.

00:05:50: Edward Roske: And I was like, okay, what's the bad news?

00:05:51: Edward Roske: And they said blank for mere mortals has

00:05:55: Edward Roske: already been trademarked.

00:05:56: Edward Roske: You cannot write a book in the technology

00:05:58: Edward Roske: space.

00:06:02: Edward Roske: I was like what's the good news?

00:06:03: Edward Roske: And they said, also, any book title ending

00:06:05: Edward Roske: in an insider's guide also cannot be

00:06:08: Edward Roske: trademarked.

00:06:09: Edward Roske: And I'm like how is that in any way good

00:06:11: Edward Roske: news?

00:06:11: Edward Roske: And they said, because you have a blank

00:06:13: Edward Roske: slate, you have to start completely over

00:06:15: Edward Roske: from scratch with what your title is going

00:06:17: Edward Roske: to be.

00:06:17: Edward Roske: So then we spent a couple of months going,

00:06:20: Edward Roske: well, what about this and what about this?

00:06:25: Edward Roske: And any decent idea we came up with someone

00:06:25: Edward Roske: had already trademarked.

00:06:26: Edward Roske: So in a moment of flippant annoyance I said

00:06:29: Edward Roske: I don't, why don't we just call it look

00:06:32: Edward Roske: smarter than you are?

00:06:33: Edward Roske: Because, like, no one wants to say that

00:06:35: Edward Roske: like they look stupid, like look smarter

00:06:36: Edward Roske: than you are, and the he had checked about

00:06:38: Edward Roske: a day later he's like congratulations,

00:06:40: Edward Roske: that's such a bizarre title.

00:06:41: Edward Roske: No one has done it so yeah, trademarked

00:06:44: Edward Roske: yeah.

00:06:44: Edward Roske: So all 15 books since then have been under

00:06:46: Edward Roske: Look.

00:06:47: Edward Roske: Smarter Than you Are and the original

00:06:49: Edward Roske: versions the trademark infringement version

00:06:51: Edward Roske: do sell for a decent amount of money online.

00:06:54: Edward Roske: I hope they don't show up in a trademark

00:06:55: Edward Roske: case someday.

00:06:57: Kai Donato: You will be prepared for that right.

00:06:58: Kai Donato: So, nowadays, all right.

00:07:00: Kai Donato: So asking you, like 15 plus books, that's

00:07:03: Kai Donato: so many.

00:07:03: Kai Donato: And I was expecting you to say 15 plus

00:07:06: Kai Donato: books are coming now, in the coming year,

00:07:08: Kai Donato: because using AI, right, so you don't have

00:07:10: Kai Donato: to copy and paste yourself.

00:07:11: Kai Donato: You just say use this book and yeah, just

00:07:14: Kai Donato: change a couple of version numbers and

00:07:15: Kai Donato: maybe adjust something and go for it, right.

00:07:17: Edward Roske: Yeah, I could feed it to AI and say you

00:07:20: Edward Roske: know, please use my dry German wit in all

00:07:23: Edward Roske: of these books and write a topic on this

00:07:26: Edward Roske: one.

00:07:27: Edward Roske: I've actually read a lot of AI slop lately.

00:07:30: Edward Roske: I will say I actually don't mind AI

00:07:32: Edward Roske: generated things if they are well prompted,

00:07:35: Edward Roske: if they're actually adding value.

00:07:37: Edward Roske: If the entirety of the prompt is really

00:07:41: Edward Roske: quickly write a 50,000 word ebook on topic

00:07:44: Edward Roske: X, it's going to be miserable because the

00:07:46: Edward Roske: AI just kind of repeats itself.

00:07:48: Edward Roske: But I like your idea.

00:07:49: Edward Roske: I could there's not context windows big

00:07:52: Edward Roske: enough.

00:07:52: Edward Roske: I could grab Google Gemini, literally feed

00:07:54: Edward Roske: it the entire text of every book I've ever

00:07:57: Edward Roske: authored or co-authored and tell it write a

00:07:59: Edward Roske: book in this style, and I think it might be

00:08:02: Edward Roske: able to do it.

00:08:02: Kai Donato: Maybe just start slowly, slowly, right.

00:08:04: Kai Donato: So here's the approach get all 15 books and

00:08:07: Kai Donato: do like a second edition of all of them.

00:08:09: Kai Donato: So just proofread them, get it in the right

00:08:12: Kai Donato: language for today's knowledge, right, and

00:08:14: Kai Donato: then do a second edition of everything.

00:08:15: Kai Donato: And then you do a best of like summarize,

00:08:18: Kai Donato: like the best, best quotes on the 15 books.

00:08:21: Kai Donato: So you're still like, yeah, you got another

00:08:23: Kai Donato: 17 books, right, or 16 books, but I'm not

00:08:27: Kai Donato: encouraging you to just flood the market

00:08:29: Kai Donato: with AI created stuff.

00:08:31: Edward Roske: But I think more likely I'll end up writing

00:08:33: Edward Roske: a book on AI for finance.

00:08:35: Edward Roske: Most of my attention these days is on

00:08:37: Edward Roske: better ways to use AI, and it's weird.

00:08:40: Edward Roske: I've been very resistant to using AI to do

00:08:43: Edward Roske: my writing.

00:08:44: Edward Roske: I will tell you that AI, when well-prompted,

00:08:47: Edward Roske: is better than 90% of writing that people

00:08:49: Edward Roske: have out there.

00:08:50: Edward Roske: There are some that fall under that top 10%

00:08:52: Edward Roske: and I'm, I don't know, egotistical enough

00:08:54: Edward Roske: to think at the moment.

00:08:56: Edward Roske: I'm up there, but I realize the day is

00:08:57: Edward Roske: coming when that AI is actually going to

00:08:59: Edward Roske: write it a whole lot better than I do.

00:09:05: Kai Donato: But I mean, at some point we have like

00:09:06: Kai Donato: AI-generated books and AI is reading them.

00:09:07: Kai Donato: To summarize it for you, so it's kind of a

00:09:09: Kai Donato: strange thing.

00:09:09: Edward Roske: Yeah, why don't we even stop in the middle,

00:09:11: Edward Roske: Like why don't we just tell the AI, just

00:09:12: Edward Roske: teach me five bullets and pretend you read

00:09:14: Edward Roske: that somewhere?

00:09:15: Edward Roske: Yeah, exactly.

00:09:16: Kai Donato: That's where we are with Apple intelligence

00:09:18: Kai Donato: right now.

00:09:19: Kai Donato: So you have like a couple of tools inside

00:09:21: Kai Donato: those pages and stuff and say summarize it,

00:09:23: Kai Donato: they even do advertisements online with it

00:09:24: Kai Donato: in Germany right now.

00:09:26: Kai Donato: All right, so maybe we just yeah, just

00:09:28: Kai Donato: rewind a little bit, because we want to

00:09:30: Kai Donato: know how you get where you are right now.

00:09:33: Kai Donato: So what I know about you is that you love

00:09:35: Kai Donato: sharing your knowledge, right, not beside,

00:09:37: Kai Donato: not just only in, like scientific touched

00:09:40: Kai Donato: books or I don't know how to pronounce it

00:09:43: Kai Donato: correctly but you write books for

00:09:45: Kai Donato: specialists, right, but almost specialists,

00:09:47: Kai Donato: I guess, and I know that you have a passion

00:09:49: Kai Donato: for for, yeah, just sharing your knowledge.

00:09:51: Kai Donato: So when does this start?

00:09:53: Kai Donato: So right, right from school, or did you

00:09:56: Kai Donato: just find it out later?

00:09:58: Edward Roske: So I've.

00:09:59: Edward Roske: What I've discovered about myself over the

00:10:01: Edward Roske: years is I learn through teaching.

00:10:04: Edward Roske: If I can, if I'm, if I'm just gathering

00:10:07: Edward Roske: knowledge for myself, I'm only going to go

00:10:08: Edward Roske: just as deep as I need to use that

00:10:10: Edward Roske: knowledge.

00:10:11: Edward Roske: But if I'm having to pass it on to other

00:10:13: Edward Roske: people, I learn more deeply.

00:10:17: Edward Roske: So if I want to really learn about how AI

00:10:20: Edward Roske: can modernize supply chain, I'll decide I'm

00:10:24: Edward Roske: going to go write a paper on it or I'm

00:10:26: Edward Roske: going to write a webcast on it, and then I

00:10:28: Edward Roske: will deep dive because I want to know all

00:10:30: Edward Roske: the different aspects of it.

00:10:32: Kai Donato: At least for sharing it afterwards.

00:10:34: Kai Donato: Exactly, yeah.

00:10:35: Edward Roske: I want to know more than one, at least 1%

00:10:37: Edward Roske: more than all the people that I'm talking

00:10:39: Edward Roske: to.

00:10:39: Edward Roske: I'm not going to know 100% of everything,

00:10:45: Edward Roske: but I want to learn enough to pass it on my

00:10:46: Edward Roske: uh, my personal aspirational goal in life.

00:10:49: Edward Roske: I want to leave the world a smarter place

00:10:50: Edward Roske: than I found it.

00:10:52: Kai Donato: I got this on my notes, so I'm just nodding

00:10:54: Kai Donato: and just pretending I know what.

00:10:56: Kai Donato: What?

00:10:56: Kai Donato: What I want to say right now?

00:10:57: Kai Donato: Because you just got me All right.

00:10:59: Kai Donato: So you started to share your stuff.

00:11:01: Kai Donato: You uh dig deep into the stuff you want to

00:11:03: Kai Donato: share in future things, but how do you know

00:11:06: Kai Donato: in which direction you want to go?

00:11:07: Kai Donato: So there are plenty of topics you are

00:11:09: Kai Donato: technically knowing many, many stuff about,

00:11:12: Kai Donato: but how did you just find your way into the

00:11:14: Kai Donato: EPM area?

00:11:15: Kai Donato: So I'm just pretending knowing what EPM is

00:11:18: Kai Donato: doing because I had a podcast recording

00:11:19: Kai Donato: yesterday, but how was your journey into

00:11:23: Kai Donato: the technically so let's go back in history

00:11:25: Kai Donato: to what accidentally happened.

00:11:27: Edward Roske: First of all, I tend to do things very

00:11:30: Edward Roske: young.

00:11:31: Edward Roske: I started college part-time at 15, college

00:11:33: Edward Roske: full-time at 16, got married at 17, had a

00:11:36: Edward Roske: kid at 18, started consulting at 20 and

00:11:38: Edward Roske: founded a consulting company at 22.

00:11:41: Kai Donato: All right.

00:11:43: Kai Donato: So how old are you right now?

00:11:44: Kai Donato: 27?

00:11:45: Kai Donato: Yes.

00:11:46: Edward Roske: And I've done a lot of companies and a lot

00:11:48: Edward Roske: of growth since then.

00:11:49: Edward Roske: Yes, I am.

00:11:50: Edward Roske: I am now 51.

00:11:51: Edward Roske: I had a birthday fairly recently, but I got

00:11:55: Edward Roske: it all out of the way at a really young age

00:11:57: Edward Roske: and one of my first roles back between 18

00:12:00: Edward Roske: and 20 is it was a combination financial

00:12:04: Edward Roske: role, technology role, but the technology

00:12:07: Edward Roske: was Microsoft Excel, because I was the only

00:12:10: Edward Roske: person back then this is like 92, that was

00:12:14: Edward Roske: capable of learning this new technology

00:12:17: Edward Roske: called Excel and I got really good at it

00:12:20: Edward Roske: and then started helping out finance and

00:12:22: Edward Roske: then, over a couple of years, eventually

00:12:24: Edward Roske: became the coordinator of the entire

00:12:25: Edward Roske: finance department at like age 20.

00:12:28: Edward Roske: And I had this, this finance skill set, and

00:12:30: Edward Roske: I had this Excel slash technology skill set.

00:12:34: Edward Roske: And I was the company was going through

00:12:36: Edward Roske: some downsizing and they came to me and

00:12:39: Edward Roske: they said we want you to cut somebody from

00:12:42: Edward Roske: your department.

00:12:43: Edward Roske: And this is weird.

00:12:44: Edward Roske: I don't know if I've ever talked about this.

00:12:46: Edward Roske: I submitted the list back with my own name

00:12:48: Edward Roske: on it and in that same group there was a

00:12:53: Edward Roske: lady named Leah and another lady named

00:12:54: Edward Roske: Kathy and they were a value add to the

00:12:58: Edward Roske: organization.

00:12:59: Edward Roske: I felt I was adding value, but I knew I

00:13:00: Edward Roske: could get another job.

00:13:01: Edward Roske: And I wasn't sure if Leah and Kathy could.

00:13:03: Edward Roske: So I you know the overconfidence, the hub,

00:13:04: Edward Roske: sure if Leah and Kathy could.

00:13:05: Edward Roske: So I I you know the the overconfidence, the

00:13:06: Edward Roske: hubris of youth like I think, okay, I'm

00:13:08: Edward Roske: going to launch out into that world.

00:13:10: Edward Roske: So I submitted my own name.

00:13:12: Edward Roske: They're like what are you doing?

00:13:14: Edward Roske: I was like well, you will save more money.

00:13:16: Edward Roske: They have a gainful employment, I'll be

00:13:18: Edward Roske: just fine and it'll be the easiest

00:13:20: Edward Roske: conversation you ever had.

00:13:21: Edward Roske: So I think they also thought I had a screw

00:13:23: Edward Roske: loose.

00:13:23: Edward Roske: So I sent out 11 resumes.

00:13:26: Edward Roske: This is back in 95.

00:13:29: Edward Roske: And of those 11, I sent five out to

00:13:33: Edward Roske: companies looking for finance professionals.

00:13:35: Edward Roske: I sent five out to people looking for

00:13:37: Edward Roske: technology professionals because I grew up

00:13:39: Edward Roske: coding, starting at age seven with my

00:13:41: Edward Roske: TRS-80 color computer, so I had a lot of

00:13:43: Edward Roske: technology in addition to Excel.

00:13:44: Edward Roske: So I sent those out.

00:13:45: Edward Roske: But there was one job interview and or one

00:13:48: Edward Roske: job posting and it was on this new

00:13:49: Edward Roske: technology called monstercom.

00:13:51: Kai Donato: Oh, yeah, and so.

00:13:52: Edward Roske: I went out to monster and I started typing

00:13:54: Edward Roske: in finance and technology and there was a

00:13:56: Edward Roske: weird job post that said if you know S-base,

00:14:00: Edward Roske: finance or technology, if you know two of

00:14:04: Edward Roske: the three of those things, we will teach

00:14:06: Edward Roske: you the third.

00:14:07: Edward Roske: And I'm like, I know what finance is, I

00:14:09: Edward Roske: know what technology is and I don't have a

00:14:11: Edward Roske: clue what S-Base is.

00:14:12: Edward Roske: Maybe I even thought it was pronounced

00:14:13: Edward Roske: E-S-S-Base or something at the time.

00:14:16: Edward Roske: So I submitted my resume out and I got job

00:14:19: Edward Roske: offers from finance, job offers for

00:14:20: Edward Roske: technology.

00:14:21: Edward Roske: But then this company, technium, back in

00:14:23: Edward Roske: 1995, said S-Space takes spreadsheets and

00:14:28: Edward Roske: it makes it so you can slice and dice, zoom

00:14:30: Edward Roske: into them, drag stuff from the rows up to

00:14:32: Edward Roske: the columns and back again you can dive

00:14:34: Edward Roske: into this awesomeness of information.

00:14:35: Edward Roske: And they said it's this booming new area

00:14:38: Edward Roske: called OLAT.

00:14:39: Edward Roske: And they said there's, every database ever

00:14:41: Edward Roske: built from the dawn of mankind up to now is

00:14:44: Edward Roske: OLTP.

00:14:45: Edward Roske: It's a database optimized for transactions,

00:14:47: Edward Roske: getting records in and records back out.

00:14:49: Edward Roske: But OLAP is optimized for analysis.

00:14:51: Edward Roske: Upload A stands for online analytical

00:14:53: Edward Roske: processing, and that's what we called it

00:14:56: Edward Roske: back then.

00:14:56: Edward Roske: So I was wavering until they said something

00:15:00: Edward Roske: that closed me.

00:15:05: Edward Roske: I said well, are there any concerns you

00:15:07: Edward Roske: have as to reason, you might not hire me.

00:15:08: Edward Roske: And they said well, you've come from.

00:15:09: Edward Roske: You're coming from the corporate world, and

00:15:10: Edward Roske: in the corporate world you always know what

00:15:12: Edward Roske: you're going to do every month.

00:15:14: Edward Roske: But in the consulting world you're going to

00:15:17: Edward Roske: do a different thing every two or three

00:15:19: Edward Roske: months as you go from project to project.

00:15:21: Edward Roske: There's no getting comfortable, and at that

00:15:24: Edward Roske: point I might've worked for free.

00:15:25: Edward Roske: Okay, like this is the greatest thing I've

00:15:27: Edward Roske: ever heard Cause I bore really easily.

00:15:29: Edward Roske: It was like I get to do cool new stuff like

00:15:30: Edward Roske: all the time.

00:15:31: Edward Roske: Well, getting coming close to finishing my

00:15:33: Edward Roske: history lesson.

00:15:34: Edward Roske: So S-Base was at the time called OLAF and

00:15:38: Edward Roske: it went through a number of different names

00:15:39: Edward Roske: to describe it.

00:15:40: Edward Roske: They called it EISs executive information

00:15:43: Edward Roske: systems, dss, decision support systems.

00:15:47: Edward Roske: Eventually, that company that made S-Base

00:15:49: Edward Roske: Arbor merged with an apps company called

00:15:52: Edward Roske: Hyperion and they took the Hyperion name

00:15:54: Edward Roske: and they needed a name to describe

00:15:56: Edward Roske: multidimensional databases, which is

00:15:58: Edward Roske: fundamentally what S-Base is a

00:16:00: Edward Roske: multidimensional database with pre-built

00:16:02: Edward Roske: business applications to do things like

00:16:04: Edward Roske: financial reporting, consolidation and

00:16:06: Edward Roske: planning.

00:16:07: Edward Roske: And the name they came up with was business

00:16:10: Edward Roske: performance management or BPM.

00:16:13: Edward Roske: They probably came from a focus group.

00:16:15: Edward Roske: Any good term should have an opposite right.

00:16:18: Edward Roske: Online transaction processing has the

00:16:20: Edward Roske: opposite online and local processing.

00:16:22: Edward Roske: There is no one on earth who does not want

00:16:23: Edward Roske: to manage the performance of their business.

00:16:25: Edward Roske: Like you, don't step forward and go.

00:16:26: Edward Roske: Well, I'm looking for business performance,

00:16:28: Edward Roske: non-management, so clearly created by a

00:16:30: Edward Roske: focus group.

00:16:31: Edward Roske: So BPM, business performance management.

00:16:33: Edward Roske: They paid a whole lot of money to get that

00:16:35: Edward Roske: terminology to catch on with the world.

00:16:37: Edward Roske: So much so that Gartner stepped forward to

00:16:40: Edward Roske: do a magic quadrant of all of the BPM tools

00:16:44: Edward Roske: that were out there in the world and

00:16:45: Edward Roske: discovered that Hyperion had trademarked

00:16:48: Edward Roske: BPM and they're like shoot, we can't use

00:16:51: Edward Roske: that.

00:16:51: Edward Roske: So they switched the B to a C, going with

00:16:54: Edward Roske: corporate performance management, and they

00:16:56: Edward Roske: launched the corporate performance

00:16:57: Edward Roske: management magic quadrant.

00:16:58: Edward Roske: Have, like Hyperion, cognos business

00:17:00: Edward Roske: objects all over it Now, advanced to 2007,.

00:17:03: Edward Roske: We're super close to the end of the history

00:17:04: Edward Roske: lesson.

00:17:06: Kai Donato: Super close.

00:17:07: Edward Roske: Oracle acquires Hyperion and says well, if

00:17:10: Edward Roske: managing the performance of your business

00:17:12: Edward Roske: is good, if managing corporate performance

00:17:15: Edward Roske: is even better, let's manage the

00:17:16: Edward Roske: performance of your entire enterprise.

00:17:19: Edward Roske: So they rebranded it to EPM Enterprise

00:17:22: Edward Roske: Performance Management.

00:17:23: Kai Donato: There aren't many options left right.

00:17:24: Edward Roske: Yeah, I think eventually we're going to get

00:17:26: Edward Roske: like during the zombie apocalypse, we're

00:17:28: Edward Roske: going to get to like ZPM, like Zombie

00:17:30: Edward Roske: Performance Management, trademark it right

00:17:33: Edward Roske: now.

00:17:33: Kai Donato: Oh shoot, yes, there's always two times.

00:17:35: Kai Donato: You got into the hassle of trademarking

00:17:37: Kai Donato: your name.

00:17:38: Edward Roske: Yeah, quickly find someone trademark ZPM

00:17:40: Edward Roske: and attribute it to me.

00:17:41: Kai Donato: Be faster than me.

00:17:44: Edward Roske: So I've been expanding over the years.

00:17:47: Edward Roske: Eventually, at the ripe old age of 22, said

00:17:50: Edward Roske: let's launch a company to go do S-based

00:17:53: Edward Roske: multidimensional BPM, cpm, epm and all the

00:17:56: Edward Roske: various little baby PMs that are out there.

00:17:58: Edward Roske: And I've been living that life ever since.

00:18:00: Edward Roske: With a recent change, the company I created,

00:18:03: Edward Roske: nrl, got joined up with a few other

00:18:05: Edward Roske: companies, became what is now Argano so a

00:18:07: Edward Roske: few thousand employees on their path

00:18:09: Edward Roske: towards global domination.

00:18:11: Edward Roske: And in 23, I realized that we were entering

00:18:14: Edward Roske: an inflection point where we were going to

00:18:16: Edward Roske: look and we were going to see a world

00:18:18: Edward Roske: before and a world after, and that's AI.

00:18:21: Edward Roske: Like we're going to look back at this time

00:18:23: Edward Roske: period of the early 2020s and we're going

00:18:25: Edward Roske: to remember what life was like before it.

00:18:27: Edward Roske: We're going to remember what life was like

00:18:28: Edward Roske: after it and I didn't want to be sitting on

00:18:30: Edward Roske: the sidelines, so I want to launch out and

00:18:33: Edward Roske: do AI full time.

00:18:35: Kai Donato: So I mean you said you were very into like

00:18:40: Kai Donato: founding Indira.

00:18:41: Kai Donato: This was the first time I saw you like back

00:18:44: Kai Donato: in the days, my first case scope, like 2016,

00:18:47: Kai Donato: I guess, if it's if it's 2016 or 2019.

00:18:50: Kai Donato: It was chicago, yes, and I saw your big

00:18:54: Kai Donato: booth in in the exhibition hall like intro.

00:18:56: Kai Donato: It was not only a booth, it was like a kind

00:18:58: Kai Donato: of a maze where you can walk in right and

00:19:01: Kai Donato: everything was.

00:19:01: Kai Donato: Everything was theme punk style and I

00:19:03: Kai Donato: thought what big company is this that they

00:19:07: Kai Donato: happen to have a booth like this size?

00:19:09: Kai Donato: Right?

00:19:09: Kai Donato: So how big went it around?

00:19:11: Edward Roske: Oh, I think we were 600 square feet.

00:19:14: Edward Roske: Was that booth that year?

00:19:15: Edward Roske: I won't tell you the cost of that booth,

00:19:17: Edward Roske: but I will tell you it's six digits in US

00:19:21: Edward Roske: dollars.

00:19:22: Kai Donato: So were you so into new customers getting

00:19:25: Kai Donato: from Kscope, or was it just a personal

00:19:27: Kai Donato: preference?

00:19:28: Edward Roske: I really well that particular year, I just

00:19:30: Edward Roske: really liked Steampunk and being CEO.

00:19:33: Edward Roske: There was a category on the income

00:19:36: Edward Roske: statement that was politely referred to as

00:19:37: Edward Roske: ownership whims.

00:19:39: Edward Roske: Would we have gotten just as many customers

00:19:42: Edward Roske: if we'd done one of these corporate you

00:19:44: Edward Roske: know, put up a boring backdrop, put up a

00:19:45: Edward Roske: table, just a roll up, and yeah we might

00:19:48: Edward Roske: have, but would you still be talking about

00:19:51: Edward Roske: it?

00:19:51: Edward Roske: No, definitely not.

00:19:52: Kai Donato: So I still have the backpack saying

00:19:54: Kai Donato: Interrail on it and I was just searching

00:19:55: Kai Donato: for Interrail all the time and then I did a

00:19:58: Kai Donato: little research and said, okay, I don't

00:20:00: Kai Donato: really know what's happening in the US

00:20:01: Kai Donato: during the year, right, so in Kscope I'm

00:20:03: Kai Donato: just seeing what is here and then I

00:20:05: Kai Donato: research what's happening.

00:20:06: Kai Donato: So Google Cloud is here on the booth, which

00:20:08: Kai Donato: is something new for me, and Interrail is

00:20:11: Kai Donato: gone.

00:20:11: Kai Donato: So I was searching for that and instead of

00:20:13: Kai Donato: that, we're sitting in a glass cubic in the

00:20:15: Kai Donato: middle of the exhibition hall where your

00:20:17: Kai Donato: booth was about to stand right, and I saw

00:20:20: Kai Donato: Argano and it's not that big than Interrail

00:20:23: Kai Donato: was right.

00:20:24: Edward Roske: Yeah, they're much more cost smart than I

00:20:28: Edward Roske: ever was.

00:20:29: Edward Roske: Kscope was always Interrail's biggest event.

00:20:31: Edward Roske: We were the first partner, if you actually

00:20:33: Edward Roske: go way back to 2008,.

00:20:35: Edward Roske: We came from Hyperion Solutions and at

00:20:38: Edward Roske: Solutions, everyone did a creative booth.

00:20:41: Edward Roske: They were trying to stand out.

00:20:42: Edward Roske: Uniqueness was embraced and when I took the

00:20:46: Edward Roske: S-Base community along with Tim To and

00:20:48: Edward Roske: because Hyperion Solutions got shut down

00:20:50: Edward Roske: wanted to bring the S-Base people to a

00:20:52: Edward Roske: conference, mike Riley reached out to me

00:20:55: Edward Roske: and said I think there'd be a good home for

00:20:57: Edward Roske: you all at Kscope.

00:20:59: Edward Roske: And so, 2008, in New Orleans, I reached out

00:21:02: Edward Roske: to Kathleen McClasland, who was running the

00:21:05: Edward Roske: conference at the time with YCC, and I said,

00:21:08: Edward Roske: oh, I'd like I think we had a 800 square

00:21:11: Edward Roske: foot booth at the Final Solutions.

00:21:12: Edward Roske: So I reached out and I'm like oh, well, you

00:21:14: Edward Roske: know, can I get an 800 square foot booth?

00:21:16: Edward Roske: And she said if you took every one of our

00:21:18: Edward Roske: vendors together, they don't have 800

00:21:20: Edward Roske: square feet.

00:21:26: Edward Roske: It's like we do 10 by 10 spaces with tables

00:21:27: Edward Roske: at our event.

00:21:28: Edward Roske: I'm like, oh, I'm not doing a table, can I

00:21:28: Edward Roske: at least have a 10 by 20?

00:21:29: Edward Roske: And she's like I guess I could sell you two

00:21:31: Edward Roske: 10 by 10s.

00:21:32: Edward Roske: I was like well, I don't know, create a

00:21:34: Edward Roske: level.

00:21:34: Edward Roske: So at the time there were no levels.

00:21:36: Edward Roske: You were just an exhibitor with a 10 by 10,

00:21:38: Edward Roske: or you were not.

00:21:39: Edward Roske: So I said well, I don't make up something

00:21:40: Edward Roske: like call it a gold partner, charge me a

00:21:42: Edward Roske: bit more money, give me a 10 by 20.

00:21:44: Edward Roske: So we were the.

00:21:46: Edward Roske: We were the first KSCO bigger than a 10 by

00:21:48: Edward Roske: 10 back then.

00:21:50: Edward Roske: And then a couple more people went we'd

00:21:52: Edward Roske: like a 10 by 20 as well.

00:21:54: Edward Roske: So Kathleen came to me and said

00:21:55: Edward Roske: congratulations, you get to move up a level

00:21:58: Edward Roske: to an even bigger booth and you get to do a

00:22:01: Edward Roske: 20 by 20.

00:22:02: Edward Roske: And now you're you're going to pay us more

00:22:03: Edward Roske: money and you're going to be a platinum

00:22:05: Edward Roske: sponsor.

00:22:06: Edward Roske: And I was like sounds cool, so that'll give

00:22:08: Edward Roske: me more space to work with.

00:22:09: Edward Roske: So give me my 400 square feet, we'll go do

00:22:11: Edward Roske: something with it.

00:22:11: Edward Roske: A few more years later she came back to me

00:22:14: Edward Roske: and she said we need some more platinum

00:22:16: Edward Roske: sponsors.

00:22:16: Edward Roske: A lot more people want the 20 by 20s.

00:22:18: Edward Roske: We're going to move you up to 20 by 30 and

00:22:20: Edward Roske: give you 600 square feet and we're going to

00:22:23: Edward Roske: charge you more.

00:22:24: Edward Roske: Looking back on this, I think this was an

00:22:25: Edward Roske: opportunity to keep charging me more money.

00:22:27: Kai Donato: It was upscaling right.

00:22:28: Kai Donato: Wow, how did I not?

00:22:29: Edward Roske: appreciate that.

00:22:30: Edward Roske: So they gave us a 20 by 30 and they said,

00:22:32: Edward Roske: well, we need something of a platinum.

00:22:34: Edward Roske: I'm a I'm a big Marvel fan, so I was

00:22:37: Edward Roske: advocating for adamantium partnership above

00:22:41: Edward Roske: it.

00:22:41: Edward Roske: I'd even been okay with, like unobtainium

00:22:44: Edward Roske: Vibranium would have been nice.

00:22:45: Edward Roske: But I remember Natalie Delamar was

00:22:48: Edward Roske: president at the time and her exact words

00:22:49: Edward Roske: were Edward, those aren't real.

00:22:52: Edward Roske: So I was like, okay, what is a real metal?

00:22:54: Edward Roske: And then they offered us titanium.

00:22:56: Edward Roske: So we were titanium sponsors all the way up

00:22:59: Edward Roske: through pandemic.

00:23:00: Edward Roske: Then we became part of Argonaut.

00:23:02: Edward Roske: Argonaut said, yeah, you don't need 600

00:23:05: Edward Roske: square feet to go talk to the KSCO people.

00:23:12: Edward Roske: So I passed the titanium torch to Applied

00:23:13: Edward Roske: OLAP.

00:23:13: Edward Roske: I don't know why, I think titanium burns,

00:23:14: Edward Roske: but I gave it to Applied OLAP.

00:23:16: Edward Roske: They now have this amazing 600 square foot

00:23:19: Edward Roske: booth on the floor and Argano's got a 10 by

00:23:21: Edward Roske: 10.

00:23:22: Kai Donato: I mean, if you would still be at Entouril

00:23:25: Kai Donato: or Entouril would be separate from Argonaut,

00:23:27: Kai Donato: then we might have another hall in 2025.

00:23:30: Edward Roske: Exactly yeah, it's the new status level.

00:23:33: Edward Roske: You get your own exhibit hall level partner.

00:23:36: Kai Donato: Name not existent because we have all the

00:23:39: Kai Donato: different elements in the period system.

00:23:42: Edward Roske: Alright, so the uranium level.

00:23:44: Edward Roske: We're radioactive, maybe, I don't know, in

00:23:45: Edward Roske: the period system.

00:23:45: Edward Roske: All right, so the uranium level were

00:23:46: Edward Roske: radioactive.

00:23:46: Kai Donato: Maybe I don't know what is like Superman is

00:23:49: Kai Donato: having like kryptonium, kryptonite.

00:23:51: Edward Roske: Kryptonite.

00:23:52: Edward Roske: It could be kryptonite, yeah, which

00:23:53: Edward Roske: apparently, I think, is now an actual

00:23:55: Edward Roske: element on the periodic table.

00:23:57: Kai Donato: All right, okay, I read that you're still

00:24:00: Kai Donato: not done learning, right, so you just

00:24:03: Kai Donato: finished another university graduate, yeah.

00:24:08: Edward Roske: So I speak a lot around the world.

00:24:12: Edward Roske: I'm in 85 plus countries at this point,

00:24:14: Edward Roske: traveling around trying to take what I've

00:24:17: Edward Roske: learned and pass it on.

00:24:18: Edward Roske: I have spoken at conferences, user groups,

00:24:20: Edward Roske: companies, webcasts.

00:24:22: Edward Roske: I speak at universities, so I talk about

00:24:26: Edward Roske: data science before they even called it

00:24:28: Edward Roske: that, at Stanford and Berkeley universities,

00:24:32: Edward Roske: all over the place.

00:24:33: Edward Roske: And it occurred to me during pandemic that

00:24:37: Edward Roske: I, well, number one.

00:24:38: Edward Roske: I suddenly had time on my hands because I

00:24:40: Edward Roske: wasn't traveling everywhere and I didn't

00:24:43: Edward Roske: want to look back at at the pandemic time

00:24:45: Edward Roske: with a lot of I wish I had done this,

00:24:47: Edward Roske: because everybody always says, oh, if I was

00:24:49: Edward Roske: locked at home for six months, I'd write a

00:24:50: Edward Roske: book.

00:24:50: Edward Roske: Well, I always said, if I had time, I wish

00:24:50: Edward Roske: I had done this, because everybody always

00:24:51: Edward Roske: says, oh, if I was locked at home for six

00:24:51: Edward Roske: months, I'd write a book.

00:24:51: Edward Roske: Well, I always said, if I had time, I would

00:24:54: Edward Roske: go get a master's degree.

00:24:56: Edward Roske: And I looked around and said, what am I

00:24:58: Edward Roske: going to do?

00:24:58: Edward Roske: And it's like you know what.

00:25:00: Edward Roske: I've been lecturing on data science since

00:25:02: Edward Roske: before they even named it.

00:25:03: Edward Roske: Maybe I should get the theory to go with

00:25:05: Edward Roske: the real world.

00:25:06: Edward Roske: So I went to SMU no-transcript.

00:25:34: Edward Roske: It was an opportunity to pick people up.

00:25:36: Edward Roske: So I got it during pandemic, graduated at

00:25:38: Edward Roske: the end of 21 with a master's in data

00:25:41: Edward Roske: science.

00:25:41: Edward Roske: I actually graduated top of my class.

00:25:43: Edward Roske: That is a humble brag that I don't think

00:25:45: Edward Roske: I've ever said out loud, but I got to give

00:25:47: Edward Roske: the commencement address to the data

00:25:50: Edward Roske: science students.

00:25:51: Edward Roske: To be clear, I was the oldest person, I

00:25:54: Edward Roske: think, in the data science program.

00:25:56: Edward Roske: I don't just mean the students.

00:26:01: Kai Donato: I was older than the professors in the data

00:26:02: Kai Donato: science program so were you in the student

00:26:03: Kai Donato: connection thing like in the dorm.

00:26:05: Kai Donato: Just staying in a room with like five other

00:26:07: Kai Donato: people.

00:26:08: Edward Roske: Thankfully it was an online program because

00:26:10: Edward Roske: it was during pandemic I think we were all.

00:26:12: Edward Roske: I stepped foot on SMU campus twice.

00:26:15: Edward Roske: It was for the opening orientation weekend

00:26:17: Edward Roske: we were all socially distanced and for

00:26:19: Edward Roske: graduation and the final presentation of

00:26:22: Edward Roske: the of our project, and that was it.

00:26:25: Edward Roske: But I I love what I learned.

00:26:27: Edward Roske: It's like this is amazing, like I had no

00:26:29: Edward Roske: idea that you needed to calculate all these

00:26:31: Edward Roske: values and this is.

00:26:32: Edward Roske: They taught me so much about statistics.

00:26:33: Edward Roske: I got really good at Python and really good

00:26:35: Edward Roske: at R.

00:26:36: Edward Roske: I love my SMU program, but I will tell you

00:26:40: Edward Roske: the the world of academia is very different

00:26:42: Edward Roske: than the real world.

00:26:43: Edward Roske: I, my statistics professor, at one point

00:26:46: Edward Roske: said anytime you present to an executive

00:26:49: Edward Roske: your findings about data science, they will

00:26:52: Edward Roske: always ask what your P-value is.

00:26:54: Edward Roske: Now, to be clear to anyone that doesn't

00:26:56: Edward Roske: know statistics, the P-value is the percent,

00:26:58: Edward Roske: likelihood, confidence that you believe in

00:27:00: Edward Roske: your model.

00:27:01: Edward Roske: And he said, yeah, if you talk to a CFO,

00:27:03: Edward Roske: what is your P-value for your cash flow

00:27:06: Edward Roske: forecast?

00:27:07: Edward Roske: I have never in the history of earth and I

00:27:09: Edward Roske: talked to a lot of CFOs ever been asked for

00:27:11: Edward Roske: my P value on any model, on any prediction,

00:27:14: Edward Roske: on any budget, on anything that I put out

00:27:17: Edward Roske: there and I thought that was kind of

00:27:18: Edward Roske: adorable.

00:27:19: Edward Roske: They never mentioned the word profit one

00:27:20: Edward Roske: time during my entire educational career.

00:27:23: Edward Roske: They mentioned sales.

00:27:24: Edward Roske: Once we were analyzing sales of beer,

00:27:27: Edward Roske: different packaging but it's very

00:27:28: Edward Roske: disconnected from the business world.

00:27:29: Edward Roske: There was an entire class we took on how to

00:27:30: Edward Roske: present our findings to CFOs of beer,

00:27:30: Edward Roske: different packaging, but it's very

00:27:31: Edward Roske: disconnected from the business world.

00:27:31: Edward Roske: There was an entire class we took on how to

00:27:33: Edward Roske: present our findings to CFOs and they said

00:27:36: Edward Roske: you know, at the end of all this you're

00:27:38: Edward Roske: going to faux present to the CFO of PepsiCo.

00:27:42: Edward Roske: And I'm like, oh, I know him.

00:27:43: Edward Roske: And they're like wait what Like oh, you

00:27:44: Edward Roske: present him all the time and they said well,

00:27:46: Edward Roske: he's very, very busy, you have exactly

00:27:48: Edward Roske: seven minutes.

00:27:48: Edward Roske: Because it's a commonly known fact You'll

00:27:50: Edward Roske: back me up on this, kai that CFOs only give

00:27:53: Edward Roske: seven minutes to any meeting.

00:27:55: Edward Roske: This is not true.

00:27:57: Edward Roske: But I was like I'm raising my hand, they

00:27:59: Edward Roske: hated me.

00:28:00: Edward Roske: I remember the person who interviewed me

00:28:02: Edward Roske: for the program.

00:28:06: Edward Roske: She said she called me up after letting me

00:28:07: Edward Roske: in and she said we've made a decision that

00:28:09: Edward Roske: we're not going to warn your professors

00:28:10: Edward Roske: about you.

00:28:11: Edward Roske: I was like, okay, I'm going to take that

00:28:13: Edward Roske: with a grain of salt.

00:28:14: Edward Roske: But yes, they felt you get seven minutes.

00:28:16: Edward Roske: I'm like you get a couple hours with a CFO

00:28:18: Edward Roske: if you're compelling or they'll kick you

00:28:19: Edward Roske: out in 30 seconds.

00:28:21: Edward Roske: There's never a random seven minute thing.

00:28:23: Edward Roske: But I graduated and I was so happy to have

00:28:25: Edward Roske: learned, because the wonderful thing about

00:28:26: Edward Roske: a program like that is you're forced to

00:28:29: Edward Roske: spend time learning, and about a program

00:28:32: Edward Roske: like that is you're forced to spend time

00:28:33: Edward Roske: learning and we always think we're going to

00:28:34: Edward Roske: do it, but we don't.

00:28:34: Edward Roske: So I came out with this amazing master's of

00:28:35: Edward Roske: data science degree in business analytics

00:28:37: Edward Roske: and it's like I've got a sexy job, did you?

00:28:39: Kai Donato: influence the professors during that

00:28:42: Kai Donato: session.

00:28:42: Kai Donato: So you said, like it was each and every

00:28:44: Kai Donato: time they telling you stuff, and you said,

00:28:46: Kai Donato: no, it's not true.

00:28:47: Kai Donato: Did you just sit there and said I can let

00:28:49: Kai Donato: them talk?

00:28:50: Kai Donato: Oh dear Lord, no, no, I was the scourge of

00:28:52: Kai Donato: their existence.

00:28:54: Edward Roske: I was polite enough not to do it publicly.

00:28:57: Edward Roske: I would come to them off the side and go

00:28:58: Edward Roske: yeah, let me, I do a lot in the real world

00:29:00: Edward Roske: because I just got it backwards.

00:29:01: Edward Roske: I didn't do theory, real world, I did real

00:29:03: Edward Roske: world theory.

00:29:03: Edward Roske: So I told them kind of how least pretended

00:29:07: Edward Roske: to appreciate it.

00:29:08: Edward Roske: Actually, I'm remarkably good friends with

00:29:10: Edward Roske: my professors there.

00:29:12: Edward Roske: I view them as like peers, colleagues, and

00:29:14: Edward Roske: we talk to each other all the time.

00:29:16: Edward Roske: What I will say about my master's of data

00:29:19: Edward Roske: science and my sexiest job of the 21st

00:29:22: Edward Roske: century is that 90% of it is now irrelevant.

00:29:25: Edward Roske: Okay, and that was two and a half years ago.

00:29:28: Kai Donato: You can write it on your CV, at least right,

00:29:30: Kai Donato: exactly.

00:29:30: Kai Donato: You don't ever need that again.

00:29:31: Edward Roske: I can walk around and say I am a data

00:29:33: Edward Roske: scientist.

00:29:34: Edward Roske: It sounds very impressive.

00:29:37: Kai Donato: But it's the least impressive of the things

00:29:39: Kai Donato: you can already tell about right.

00:29:41: Edward Roske: Well, I was so happy.

00:29:42: Edward Roske: It's like I'm an amazing Python developer,

00:29:44: Edward Roske: like I can write R with the best of them.

00:29:47: Edward Roske: And as of February 2025, no of them.

00:29:53: Edward Roske: And as of february 2025, no one writes

00:29:55: Edward Roske: coding anymore.

00:29:55: Edward Roske: The they're all vibe coding, which

00:29:56: Edward Roske: basically means ai code.

00:29:56: Edward Roske: We used to just call it all coding, but if

00:29:57: Edward Roske: you create a new name, you have to then

00:29:59: Edward Roske: back name the old thing.

00:30:00: Edward Roske: Yeah, right, so we, we now have vibe coding

00:30:03: Edward Roske: out there in the world.

00:30:04: Edward Roske: So everyone's like, oh shoot, what do we

00:30:05: Edward Roske: call the old thing that we used to do?

00:30:07: Edward Roske: And it's like, oh, we're not going to call

00:30:09: Edward Roske: that hand coding, hand coding yes so.

00:30:12: Edward Roske: I'm an expert at hand coding, which is like

00:30:14: Edward Roske: craft coding.

00:30:15: Edward Roske: You know it's couture or something Like the

00:30:18: Edward Roske: stuff Brandad did back then.

00:30:19: Edward Roske: Right, yes, exactly.

00:30:22: Edward Roske: So if anyone out there in the podosphere

00:30:26: Edward Roske: needs someone to hand code Python or hand

00:30:29: Edward Roske: code R, definitely call me.

00:30:32: Kai Donato: There might be at the time when a company

00:30:35: Kai Donato: is asking you to to save the world by just

00:30:38: Kai Donato: hand coding something, and there's just a

00:30:40: Kai Donato: couple of people left right.

00:30:41: Kai Donato: So everyone knows how ChatGPT works and all

00:30:43: Kai Donato: the different kinds of AI, but you are the

00:30:45: Kai Donato: one you can open the editor off, even on

00:30:47: Kai Donato: the console, doing like Vim or something,

00:30:50: Kai Donato: and you just hard code there.

00:30:53: Edward Roske: No, it'll be the.

00:30:54: Edward Roske: You can't ask.

00:30:55: Edward Roske: The AI is about to take over the world and

00:30:57: Edward Roske: you can't go to the AI and say, please tell

00:30:59: Edward Roske: me the script to write to stop the AI from

00:31:01: Edward Roske: killing us all.

00:31:02: Edward Roske: And it's like I got you.

00:31:04: Kai Donato: And you do it in Python.

00:31:05: Edward Roske: Yes, I'm going to break.

00:31:06: Edward Roske: We're going to break into the data center

00:31:08: Edward Roske: where the hub of the AI is.

00:31:11: Edward Roske: I know Tom Cruise will probably be involved.

00:31:13: Kai Donato: I don't do my own stunts, but Tom can do

00:31:15: Kai Donato: that part, and Steampunk right, steampunk

00:31:16: Kai Donato: we're also involved.

00:31:17: Kai Donato: Exactly, I imagine this video in my mind

00:31:19: Kai Donato: and I will ask Saurat later to do it to

00:31:21: Kai Donato: create something for me Perfect.

00:31:22: Edward Roske: We'll drop this video out there and you

00:31:25: Edward Roske: can't use a smartphone because the AI will

00:31:27: Edward Roske: control that.

00:31:28: Edward Roske: So we're going to go find, like one of

00:31:29: Edward Roske: those Nokia 3160s that'll survive an atomic

00:31:33: Edward Roske: bomb.

00:31:34: Edward Roske: I've got to somehow hand code Python by

00:31:36: Edward Roske: pressing 111-22-777.

00:31:38: Kai Donato: No, you can use T9.

00:31:39: Kai Donato: It's not influenced by AI.

00:31:40: Kai Donato: You can use T9.

00:31:43: Kai Donato: Awesome.

00:31:43: Kai Donato: So you told me, like education-wise.

00:31:45: Kai Donato: You told me, like founding companies,

00:31:47: Kai Donato: getting rid of companies, if you call it

00:31:49: Kai Donato: like that, stop being on, not stopping, but

00:31:52: Kai Donato: but distancing from ODTAC, going in the

00:31:56: Kai Donato: journey of AI.

00:31:56: Kai Donato: But let me ask you what, what's left for

00:31:58: Kai Donato: you to to reach right?

00:32:00: Kai Donato: So you, I'm I'm very confident when I say

00:32:02: Kai Donato: that you might be financial, like good

00:32:06: Kai Donato: settle for the future.

00:32:07: Kai Donato: You don't have to reach out for the next

00:32:08: Kai Donato: step there.

00:32:09: Kai Donato: You founded companies very successful.

00:32:10: Kai Donato: You don't have to reach out for the next

00:32:10: Kai Donato: step there.

00:32:11: Kai Donato: You founded companies very successful.

00:32:12: Kai Donato: You had people.

00:32:13: Kai Donato: You just teach people.

00:32:14: Kai Donato: You wrote books I mean, there might be some

00:32:16: Kai Donato: science fiction book after I heard

00:32:18: Kai Donato: something like this.

00:32:19: Kai Donato: But but what's left for you as a far, far,

00:32:24: Kai Donato: far goal?

00:32:25: Edward Roske: So I've been told that you're not supposed

00:32:27: Edward Roske: to say I'm retiring anymore.

00:32:30: Edward Roske: My dad always said if you're going to

00:32:33: Edward Roske: retire, he's like make it the last item on

00:32:34: Edward Roske: your bucket list because it's the last

00:32:36: Edward Roske: thing you're going to do before you die.

00:32:38: Edward Roske: But apparently the catchy term to say

00:32:40: Edward Roske: nowadays is I am financially independent,

00:32:43: Edward Roske: meaning if you are working, you are

00:32:45: Edward Roske: choosing to work as opposed to retiring.

00:32:47: Edward Roske: Says I'm going to stop working because I,

00:32:49: Edward Roske: as I told you, I get I bore really easily,

00:32:52: Edward Roske: like the thought of of golfing or gardening

00:32:56: Edward Roske: yeah, oh dear Lord.

00:32:57: Edward Roske: Like trying to count birds and like oh,

00:32:59: Edward Roske: that's the, that's a blue tail, black

00:33:02: Edward Roske: headed warbler.

00:33:03: Edward Roske: Like I no, no, it's, it's a horrible idea.

00:33:05: Edward Roske: So, but you're right, I don't have anything

00:33:07: Edward Roske: to prove.

00:33:08: Edward Roske: I don't do it for the money.

00:33:11: Edward Roske: What I want to do is help change the world.

00:33:14: Edward Roske: Like, oh, that's a minor thing.

00:33:15: Edward Roske: I want to help step up and say, if we're

00:33:19: Edward Roske: going to look at the world before AI and

00:33:21: Edward Roske: after AI, I kind of want to be in the room

00:33:30: Edward Roske: going to look like and how it's going to

00:33:31: Edward Roske: change processes, how we're going to say,

00:33:32: Edward Roske: if we arrived in 2025, what would we create?

00:33:33: Edward Roske: And it's not going to be anything like what

00:33:35: Edward Roske: we built up to now, because every process

00:33:37: Edward Roske: from the dawn of civilization through 2023,

00:33:41: Edward Roske: assume that a human would do it aided by

00:33:43: Edward Roske: technology.

00:33:45: Edward Roske: Any process you build nowadays, you're

00:33:46: Edward Roske: going to assume it's going to be technology

00:33:48: Edward Roske: run, aided by a human only if absolutely

00:33:51: Edward Roske: necessary, like we don't really want them

00:33:54: Edward Roske: coming in and messing it up.

00:33:55: Edward Roske: So what I'm doing right now is I've I've

00:33:57: Edward Roske: started a few different AI companies, some

00:34:00: Edward Roske: of which are in stealth.

00:34:01: Kai Donato: Of course you are Like how many Five, 10?

00:34:04: Kai Donato: What is it?

00:34:04: Edward Roske: I think I'm up to three at the moment my,

00:34:07: Edward Roske: my, my beautiful wife, dawn Frost her

00:34:10: Edward Roske: nickname for me is puppy she says, edward,

00:34:13: Edward Roske: if, if you leave him alone for five minutes,

00:34:15: Edward Roske: he'll like chew on the furniture.

00:34:16: Edward Roske: So she's when, when I I left Argano after

00:34:20: Edward Roske: Enroll became part of Argano, she's like

00:34:26: Edward Roske: I'm just terrified what you're going to

00:34:27: Edward Roske: come up with to do.

00:34:28: Edward Roske: Now I will say, on a money standpoint, I,

00:34:29: Edward Roske: uh, I'm not a possessions person.

00:34:30: Edward Roske: I don't even own a car.

00:34:30: Edward Roske: I know some people sell their company and

00:34:32: Edward Roske: it's like I went out and bought a Maybach

00:34:34: Edward Roske: or I got a BMW 7 Series and an M7.

00:34:39: Kai Donato: Let me guess you're just into planes, right?

00:34:42: Edward Roske: Yeah, I only do jets.

00:34:44: Edward Roske: No, I don't own a car.

00:34:45: Edward Roske: I own a 1200 square foot condo where I live

00:34:48: Edward Roske: in Puerto Rico and I have the house I used

00:34:51: Edward Roske: to have in Arlington.

00:34:52: Edward Roske: And that's it, because my my dad, raised me

00:34:55: Edward Roske: to believe that anything you have can go

00:34:58: Edward Roske: away.

00:34:59: Edward Roske: It can, it can be taken, it can be stolen,

00:35:02: Edward Roske: it can fall apart and you're going to have

00:35:03: Edward Roske: to worry about that thing, but no one can

00:35:05: Edward Roske: take your experiences.

00:35:07: Edward Roske: So, if you can go out and do something new,

00:35:09: Edward Roske: something unique, you will remember that

00:35:11: Edward Roske: forever.

00:35:12: Edward Roske: So since I was five years old and I opted

00:35:14: Edward Roske: to go to the grand canyon over getting a

00:35:16: Edward Roske: new bicycle, I've uh, I'm out collecting

00:35:18: Edward Roske: experiences.

00:35:19: Edward Roske: I got to travel the world.

00:35:20: Edward Roske: I think I've been in 15 countries so far

00:35:22: Edward Roske: this year.

00:35:23: Edward Roske: A highlight of my year so far I had to sign

00:35:26: Edward Roske: up a year in advance to go visit san dong

00:35:28: Edward Roske: cave in vietnam.

00:35:30: Edward Roske: It's the largest cave in the world, takes

00:35:32: Edward Roske: an entire week to get out to it and through

00:35:35: Edward Roske: it.

00:35:36: Edward Roske: You spend three days going through this

00:35:37: Edward Roske: cave and it's to protect it and make sure

00:35:41: Edward Roske: it's still there in thousands of years.

00:35:43: Edward Roske: Plus, it's really athletically hard to get

00:35:45: Edward Roske: to it and you have to have helmet and climb

00:35:47: Edward Roske: over rocks and everything to get down to it.

00:35:49: Edward Roske: They allow 10 people per day into this cave

00:35:52: Edward Roske: for 100 days a year, meaning a thousand

00:35:54: Edward Roske: people get to go into this cave and it's

00:35:58: Edward Roske: it's so magnificent.

00:35:59: Edward Roske: You think of a cave as being, you know, the

00:36:01: Edward Roske: ceiling is like three meters above.

00:36:02: Edward Roske: You imagine if the ceiling is 300 meters

00:36:06: Edward Roske: above you like, so tall, you could put the

00:36:07: Edward Roske: empire state building in it and you

00:36:09: Edward Roske: wouldn't even.

00:36:09: Edward Roske: It still wouldn't come anywhere near the

00:36:11: Edward Roske: ceiling.

00:36:12: Edward Roske: I being able to do experiences like that.

00:36:14: Edward Roske: I now have the freedom like I can start a

00:36:16: Edward Roske: company and trust other people to go off

00:36:18: Edward Roske: and run it.

00:36:19: Edward Roske: I can provide my input, I can provide some

00:36:21: Edward Roske: financial capital and I can go off grid and

00:36:24: Edward Roske: just wander into a cave for an entire week

00:36:26: Edward Roske: I'll go to kesko for one week, one week

00:36:28: Edward Roske: without thinking of being part of the

00:36:30: Edward Roske: exhibition.

00:36:36: Edward Roske: Yeah, the largest thing I've been in

00:36:37: Edward Roske: cavernously, other than that cave this year,

00:36:38: Edward Roske: is this exhibit hall.

00:36:39: Edward Roske: Like these, ceilings are really far up.

00:36:39: Edward Roske: We turn the lights off and you put a helmet

00:36:41: Edward Roske: on me.

00:36:41: Edward Roske: I could believe this was a cave.

00:36:44: Kai Donato: It is basically, and you're not just only

00:36:45: Kai Donato: an exhibition.

00:36:46: Kai Donato: You are in this little small glass cubic in

00:36:50: Kai Donato: the middle of the exhibition.

00:36:50: Edward Roske: We were in the fish of Exhibition Hall.

00:36:51: Edward Roske: We are in the fish tank, if you were

00:36:53: Edward Roske: walking by and taking photos of us.

00:36:55: Kai Donato: Yeah, I mean, if we have a ceiling, we

00:36:57: Kai Donato: would be quite even often quite even more

00:36:59: Kai Donato: than this.

00:37:01: Kai Donato: All right, so, yeah, another question would

00:37:09: Kai Donato: be for you, it should be very easy to find

00:37:10: Kai Donato: a new company back in the days right.

00:37:09: Kai Donato: So now you're focusing on AI, it should be

00:37:09: Kai Donato: very easy to find a new company back in the

00:37:11: Kai Donato: days right.

00:37:11: Kai Donato: So now you're focusing on AI.

00:37:12: Kai Donato: But the speed of the change you already

00:37:13: Kai Donato: mentioned that it's not only like there's

00:37:16: Kai Donato: one technology a year, some versions of it,

00:37:18: Kai Donato: like new knowledge, being made in there,

00:37:20: Kai Donato: but now AI you're founding a new company

00:37:23: Kai Donato: and, like two months later you said the

00:37:26: Kai Donato: technology use is already like gone or is

00:37:28: Kai Donato: already outdated.

00:37:29: Kai Donato: So are you confident in that those like a

00:37:32: Kai Donato: hundred companies you might found in the

00:37:33: Kai Donato: next year might be there in three years or

00:37:36: Kai Donato: four years in this the same constellation?

00:37:39: Edward Roske: I.

00:37:39: Edward Roske: I think it's really difficult to go in to a

00:37:42: Edward Roske: company nowadays, compared to when I was 22.

00:37:45: Edward Roske: I was like I'm going to found a company and

00:37:46: Edward Roske: I'm just going to run it for forever, and I

00:37:47: Edward Roske: was CEO of that first company for 25 years.

00:37:49: Edward Roske: Yeah, your exit horizon now on a company

00:37:57: Edward Roske: has to be three to five, because the

00:37:58: Edward Roske: technology is changing so fast.

00:37:59: Edward Roske: You have to assume you will be disrupted.

00:38:01: Edward Roske: At this point.

00:38:01: Edward Roske: You have to assume you're going to disrupt

00:38:02: Edward Roske: someone else and then, if you don't disrupt

00:38:04: Edward Roske: yourself, you're going to get disrupted.

00:38:07: Edward Roske: So, any company that I'm creating, I'm

00:38:10: Edward Roske: trying to keep it super fast, growing,

00:38:12: Edward Roske: launch it quickly, get it out there into

00:38:13: Edward Roske: the market and get out of it in three to

00:38:16: Edward Roske: five years.

00:38:18: Edward Roske: Anybody that thinks they have a moat around

00:38:20: Edward Roske: their product isn't paying attention.

00:38:21: Edward Roske: In 2023, the fastest growing and most

00:38:25: Edward Roske: launched company that was out there were

00:38:27: Edward Roske: these companies that let you analyze a PDF

00:38:30: Edward Roske: with AI, because at the time, you could put

00:38:32: Edward Roske: text into ChatGPT and there started to be a

00:38:35: Edward Roske: couple of competitors to ChatGPT but none

00:38:37: Edward Roske: could handle a PDF.

00:38:38: Edward Roske: And then OpenAI went oh yeah, we just added

00:38:40: Edward Roske: this button and now you just click here of

00:38:42: Edward Roske: PDF and then OpenAI went.

00:38:43: Edward Roske: Oh yeah, we just added this button and now

00:38:44: Edward Roske: you just click here and you give it a.

00:38:45: Kai Donato: PDF.

00:38:45: Edward Roske: They were gone overnight and I.

00:38:46: Edward Roske: So, yes, anything I do I want to help

00:38:48: Edward Roske: enable that and also be technology agnostic

00:38:51: Edward Roske: enough that, if the technology starts doing

00:38:54: Edward Roske: it or if another vendor appears out of

00:38:57: Edward Roske: nowhere, that we're able to implement and

00:38:59: Edward Roske: provide those services and provide good

00:39:01: Edward Roske: guidance.

00:39:02: Edward Roske: One thing that's not going out of style is

00:39:03: Edward Roske: needing a strategy.

00:39:05: Edward Roske: Like some, a whole lot of people think, oh,

00:39:07: Edward Roske: I really want this AI thing of which people

00:39:10: Edward Roske: speak, and they have no idea what that

00:39:11: Edward Roske: means.

00:39:12: Edward Roske: They don't know if it means a chatbot or if

00:39:14: Edward Roske: they want a robotic process automation.

00:39:17: Edward Roske: They want a virtual financial analyst.

00:39:19: Edward Roske: Like they need somebody to guide them down

00:39:21: Edward Roske: that path.

00:39:22: Edward Roske: So that's pretty stable.

00:39:24: Edward Roske: But yeah, I'll tell you, it's a lot harder

00:39:27: Edward Roske: to start a company now.

00:39:28: Edward Roske: Back, I admittedly I had a lot of hubris of

00:39:31: Edward Roske: youth back at 22.

00:39:32: Edward Roske: This is true.

00:39:33: Edward Roske: I honestly believe this is how consulting

00:39:36: Edward Roske: companies worked.

00:39:37: Edward Roske: People would call you on this thing called

00:39:38: Edward Roske: a telephone and say please come out to my

00:39:40: Edward Roske: company and you would come out, you would

00:39:43: Edward Roske: do some work and then they handed you cash.

00:39:46: Edward Roske: At the end of the day, maybe it would be a

00:39:47: Edward Roske: check, but that's how it all worked, and

00:39:50: Edward Roske: then I got to discover things like you

00:39:52: Edward Roske: actually have to go south and you have to

00:39:55: Edward Roske: market and you have to bring those things

00:39:57: Edward Roske: in.

00:39:57: Edward Roske: And then, once they call you, you're going

00:39:59: Edward Roske: to have to be in a competitive situation

00:40:00: Edward Roske: and you're going to have to win that deal.

00:40:01: Edward Roske: And then, once they call you, you're going

00:40:02: Edward Roske: to have to be in a competitive situation

00:40:02: Edward Roske: and you're going to have to win that deal.

00:40:02: Edward Roske: And then once you actually do the

00:40:04: Edward Roske: consulting, they don't hand you the money

00:40:06: Edward Roske: at the end of the day.

00:40:07: Edward Roske: There's 30 or 60 days that go by and you

00:40:10: Edward Roske: have to eat all these expenses until that

00:40:12: Edward Roske: happens.

00:40:13: Edward Roske: But the paperwork was so much less then

00:40:16: Edward Roske: than it is now, like the level of hurdles

00:40:19: Edward Roske: and administrative hoops that you have to

00:40:21: Edward Roske: go through at this point is insane.

00:40:23: Edward Roske: Good news AI helps with all that.

00:40:25: Kai Donato: Yeah, but you still do it like multiple

00:40:26: Kai Donato: times in short term.

00:40:29: Edward Roske: I keep running afoul of like oh, I didn't

00:40:30: Edward Roske: know about that thing that had come up.

00:40:33: Edward Roske: It's like, oh, delaware now charges a few

00:40:35: Edward Roske: hundred dollars if you were a Delaware

00:40:37: Edward Roske: corporation.

00:40:37: Edward Roske: Like when did that happen?

00:40:40: Edward Roske: I got to file a paper in Texas Like we now

00:40:45: Edward Roske: have a franchise tax we made up out of

00:40:46: Edward Roske: nowhere.

00:40:46: Edward Roske: So if you have a company there, you got to

00:40:47: Edward Roske: file for all this and David Pérez Give me

00:40:48: Edward Roske: the money simply just like that.

00:40:49: Edward Roske: Marc Thiessenen Exactly, yeah, let's go

00:40:50: Edward Roske: back to the days where you just handed me

00:40:51: Edward Roske: cash at the end of the day, david.

00:40:53: Edward Roske: Pérez-.

00:40:53: Kai Donato: I mean.

00:40:54: Kai Donato: So we were talking about companies like

00:40:56: Kai Donato: business stuff you're doing, but I want to

00:40:58: Kai Donato: dig deep a little bit into one company.

00:41:01: Kai Donato: You are one.

00:41:03: Kai Donato: I think it's a company too, but it's one

00:41:05: Kai Donato: kind of a service.

00:41:05: Kai Donato: Right, you founded a company or a service

00:41:08: Kai Donato: that is helping young people for their

00:41:10: Kai Donato: mental health experience or not experience,

00:41:13: Kai Donato: maybe the anxiety, depression and so on and

00:41:15: Kai Donato: as I read that, I was very interested what,

00:41:17: Kai Donato: what your motivation behind this is.

00:41:19: Kai Donato: This is basically I cannot imagine it's

00:41:22: Kai Donato: because of money or business success.

00:41:24: Kai Donato: It is basically a good thing you are doing

00:41:26: Kai Donato: and I want to bring it up in this podcast.

00:41:30: Edward Roske: Yeah, we're running into a mental health

00:41:32: Edward Roske: crisis People that are coming up through

00:41:35: Edward Roske: Gen Z or Generation Alpha.

00:41:37: Edward Roske: We actually have our first kids being born

00:41:39: Edward Roske: in Generation Beta at this point.

00:41:41: Edward Roske: There are a lot of traditional techniques

00:41:44: Edward Roske: CBT behavioral therapy process that was

00:41:48: Edward Roske: created back in the 1960s and was treated

00:41:50: Edward Roske: as the gold standard and nobody bothered to

00:41:53: Edward Roske: change it.

00:41:53: Edward Roske: It's what they still teach today and

00:41:55: Edward Roske: they've started noticing that cognitive

00:41:57: Edward Roske: behavioral therapy doesn't work on Gen Z.

00:42:01: Edward Roske: The same methods that are tried and true

00:42:03: Edward Roske: are not happening.

00:42:04: Edward Roske: So we're seeing rising rates of mental

00:42:06: Edward Roske: health issues, rising rates of loneliness.

00:42:08: Edward Roske: Suicide has been increasing and we need to

00:42:11: Edward Roske: do something.

00:42:12: Edward Roske: One of the things that we've discovered is

00:42:14: Edward Roske: that Gen Z is more comfortable talking to a

00:42:17: Edward Roske: machine than they are a human.

00:42:18: Edward Roske: They've been raised like not to tell their

00:42:21: Edward Roske: parents what's actually going on in their

00:42:23: Edward Roske: lives and they don't have friends that they

00:42:26: Edward Roske: truly trust to talk to.

00:42:28: Edward Roske: But they, oddly, are comfortable talking to

00:42:30: Edward Roske: an AI because the AI doesn't judge them.

00:42:32: Edward Roske: They don't have to worry that.

00:42:33: Edward Roske: Oh, I told that to my mom.

00:42:34: Edward Roske: Now she's going to think I'm weird.

00:42:36: Edward Roske: The AI never does that and if you prompt it

00:42:39: Edward Roske: right, if you write the right models, ai is

00:42:41: Edward Roske: able to actually give good guidance.

00:42:44: Edward Roske: There are some logistics hurdles to get

00:42:46: Edward Roske: over.

00:42:48: Edward Roske: You can't say that you're providing therapy

00:42:50: Edward Roske: through AI because it's still prohibited.

00:42:53: Edward Roske: You're providing mental health, so you can

00:42:54: Edward Roske: say we're providing advice, we're providing

00:42:56: Edward Roske: guidance.

00:43:03: Edward Roske: You can even say we're providing

00:43:04: Edward Roske: entertainment.

00:43:04: Edward Roske: But when you actually get into we are

00:43:05: Edward Roske: trying to help mental health issues you

00:43:06: Edward Roske: start adding humans into the whole mix.

00:43:08: Edward Roske: But I think that is the future because it

00:43:10: Edward Roske: also the traditional human method doesn't

00:43:12: Edward Roske: scale.

00:43:13: Edward Roske: Talking to a mental health professional,

00:43:15: Edward Roske: you're paying, let's just say, $200 for a

00:43:18: Edward Roske: 50 minute time slot every couple of weeks

00:43:20: Edward Roske: and you've got to schedule it and you've

00:43:22: Edward Roske: got a plan for all your mental health

00:43:23: Edward Roske: issues to occur between 1 and 1 50 pm.

00:43:26: Edward Roske: You know two weeks from now they're not

00:43:28: Edward Roske: there to talk to you at 3, am sure, and the

00:43:31: Edward Roske: ai always is this brings.

00:43:34: Kai Donato: So if I imagine I have like a like a model

00:43:37: Kai Donato: online service young people can talk to to

00:43:40: Kai Donato: maybe prevent them to be like like kill

00:43:44: Kai Donato: themselves, right, so this might be a big

00:43:46: Kai Donato: amount of pressure on your company, right?

00:43:48: Kai Donato: The people who are technically realizing

00:43:50: Kai Donato: that and also you.

00:43:51: Kai Donato: So if you have like hallucinating assistant

00:43:55: Kai Donato: talking to someone who's very instable

00:43:58: Kai Donato: right now and you're the guy who's just

00:44:00: Kai Donato: taking care of that problem and it's just

00:44:02: Kai Donato: hallucinating, say, yeah, maybe you take a

00:44:04: Kai Donato: higher bridge now, right, so this, this

00:44:07: Kai Donato: would be a high pressure for me.

00:44:09: Edward Roske: You should go do something.

00:44:10: Kai Donato: Yeah, exactly you want to show the next

00:44:12: Kai Donato: mcdonald's right.

00:44:13: Kai Donato: So if it's misbehaving, what are you doing

00:44:16: Kai Donato: then?

00:44:17: Edward Roske: so there's a whole lot of red teaming that

00:44:19: Edward Roske: has to happen and we, with our, our mental

00:44:23: Edward Roske: health application, we actually are able to

00:44:24: Edward Roske: go in and we we escalate, like we

00:44:27: Edward Roske: intentionally find out what the AI does

00:44:29: Edward Roske: when in a very stressful situation.

00:44:32: Edward Roske: One of the things that we've started doing

00:44:33: Edward Roske: is there's a certain point where it has to

00:44:35: Edward Roske: escalate to a human and we've started

00:44:37: Edward Roske: programmatically telling it if you get to

00:44:39: Edward Roske: this point, you need to recommend that

00:44:40: Edward Roske: person stop what they're doing and call a

00:44:42: Edward Roske: suicide prevention hotline.

00:44:43: Edward Roske: They need to talk to a human.

00:44:45: Edward Roske: One of the things that we've explored is is

00:44:48: Edward Roske: there a point at which we have to do that,

00:44:50: Edward Roske: whether they do it or not?

00:44:52: Edward Roske: Like we have to step in and say this person

00:44:54: Edward Roske: is in crisis and we need to go save a life

00:44:57: Edward Roske: because you're right, this is not an

00:45:00: Edward Roske: application that we're going to make money

00:45:01: Edward Roske: on.

00:45:02: Edward Roske: It's an application we're going to save

00:45:03: Edward Roske: lives with.

00:45:04: Kai Donato: And if we?

00:45:04: Edward Roske: can measure.

00:45:05: Edward Roske: If our ROI can be measured in lives saved,

00:45:08: Edward Roske: great.

00:45:08: Edward Roske: I don't want to.

00:45:10: Edward Roske: I don't want to be anything that

00:45:11: Edward Roske: contributes to a greater suicide rate.

00:45:14: Edward Roske: That said, we can't say, well, then, we're

00:45:16: Edward Roske: just going to stay away from it.

00:45:18: Edward Roske: Like that, we are not going to allow you to

00:45:19: Edward Roske: say I've been having suicidal thoughts.

00:45:20: Edward Roske: Like I've been having suicidal thoughts,

00:45:22: Edward Roske: like I don't know if I should keep going,

00:45:28: Edward Roske: like everybody has points where we're

00:45:29: Edward Roske: worried the world's going to overwhelm us

00:45:30: Edward Roske: and we need somebody to be able to talk to.

00:45:31: Edward Roske: We just work really hard with the AI to

00:45:32: Edward Roske: help it understand when it's gotten to the

00:45:35: Edward Roske: point that it needs to bring someone else

00:45:37: Edward Roske: in.

00:45:38: Edward Roske: It's a wonderfully thoughtful ear to talk

00:45:41: Edward Roske: to.

00:45:41: Edward Roske: And if there's not a controlled application

00:45:44: Edward Roske: something that has been red team that

00:45:46: Edward Roske: understands, here are the levels it

00:45:48: Edward Roske: shouldn't tell you oh, you wish for ways to

00:45:50: Edward Roske: commit suicide.

00:45:51: Edward Roske: Allow me to give you my 10 most brain cells.

00:45:53: Edward Roske: You can't do things like that.

00:45:54: Edward Roske: If we don't create those applications, if

00:45:56: Edward Roske: we don't make them accessible to youth all

00:45:59: Edward Roske: around the world, they're going to talk to

00:46:01: Edward Roske: a completely unprompted version of ChatGPT

00:46:03: Edward Roske: and they're going to ask those exact same

00:46:05: Edward Roske: questions and it doesn't know how to

00:46:06: Edward Roske: escalate.

00:46:07: Edward Roske: It doesn't know.

00:46:08: Edward Roske: At this point I should be offering advice.

00:46:10: Edward Roske: They do some level of testing and coaching,

00:46:13: Edward Roske: but people can.

00:46:15: Edward Roske: I guess it's better that they're talking to

00:46:16: Edward Roske: ChatGPT than that they're keeping it inside.

00:46:19: Edward Roske: But yeah, let's give them a better way.

00:46:20: Kai Donato: Do you have experience how the acceptance

00:46:22: Kai Donato: for this kind of services?

00:46:24: Kai Donato: Because, yeah, when I look back, so there

00:46:27: Kai Donato: was some time that people were just curious

00:46:28: Kai Donato: having, like the phone, having access to

00:46:31: Kai Donato: the calendar or having photos or location

00:46:34: Kai Donato: services Nowadays no one thinks of.

00:46:36: Kai Donato: Do I share my location Automatically always,

00:46:38: Kai Donato: right, so your app can always track me

00:46:40: Kai Donato: wherever I go?

00:46:43: Kai Donato: And if I guess that you have a service

00:46:44: Kai Donato: which is providing like a machine talking

00:46:45: Kai Donato: to with my private problems, I don't know

00:46:47: Kai Donato: what's happening behind that, how they make

00:46:49: Kai Donato: their money.

00:46:50: Kai Donato: So if you're not into knowing that there's

00:46:51: Kai Donato: no money involved or that much money

00:46:53: Kai Donato: involved, it's the acceptance like younger

00:46:56: Kai Donato: people are doing it quite easily and

00:46:58: Kai Donato: they're happy to have this opportunity and

00:47:00: Kai Donato: all the people are just saying, no, I'm not

00:47:02: Kai Donato: trusting a machine.

00:47:03: Kai Donato: Or is it what I'm guessing?

00:47:05: Edward Roske: It's interesting.

00:47:07: Edward Roske: What we've discovered is, the more we

00:47:09: Edward Roske: publicly say we will never sell your data,

00:47:11: Edward Roske: we promise you that we're not going to do

00:47:13: Edward Roske: anything with this, that is confidential,

00:47:15: Edward Roske: the more it plants the idea in people's

00:47:16: Edward Roske: heads that we're selling their data, that

00:47:18: Edward Roske: it is not confidential, that it is not

00:47:20: Edward Roske: secure.

00:47:21: Edward Roske: It is right, this is not a data play, but

00:47:29: Edward Roske: it's one of those me think thou dost

00:47:30: Edward Roske: protest too much Like.

00:47:30: Edward Roske: The more you kind of outwardly say it, the

00:47:32: Edward Roske: more people kind of fear it.

00:47:33: Edward Roske: What we've discovered is that with Gen Z,

00:47:34: Edward Roske: they don't use terms like privacy.

00:47:37: Edward Roske: They assume.

00:47:38: Edward Roske: I'll tell you some interesting feedback in

00:47:39: Edward Roske: a second.

00:47:39: Edward Roske: We got from one of the cohorts.

00:47:42: Edward Roske: But privacy is, it's almost an antiquated

00:47:45: Edward Roske: term.

00:47:45: Edward Roske: It's like my, my mom used to use the term.

00:47:47: Edward Roske: Oh, those people sold out and apparently,

00:47:50: Edward Roske: as she described it, it meant someone like

00:47:54: Edward Roske: a musician like now, gets paid gigs or

00:47:57: Edward Roske: something like that, and it didn't make it

00:47:58: Edward Roske: down to Gen X.

00:47:59: Edward Roske: There is no selling out Well Gen X.

00:48:01: Edward Roske: We used to talk about work life balance and

00:48:03: Edward Roske: privacy concerns and it didn't make it down

00:48:04: Edward Roske: to Gen X.

00:48:04: Edward Roske: There is no selling out Well Gen X.

00:48:05: Edward Roske: We used to talk about work-life balance and

00:48:06: Edward Roske: privacy concerns, and Gen Z is like what do

00:48:07: Edward Roske: you mean?

00:48:08: Edward Roske: Like you don't check your work email at

00:48:10: Edward Roske: home.

00:48:11: Edward Roske: Like you don't check social media when

00:48:13: Edward Roske: you're at work.

00:48:13: Edward Roske: Like they talk about, like work-life blend,

00:48:15: Edward Roske: like the concept's gone.

00:48:16: Edward Roske: And privacy we used to be extremely

00:48:18: Edward Roske: concerned, to your point.

00:48:18: Edward Roske: We now give away our location.

00:48:20: Edward Roske: We'll post photos of every single place we

00:48:22: Edward Roske: are on planet Earth.

00:48:24: Edward Roske: We'll go out and say, oh, I stopped at

00:48:25: Edward Roske: 7-Eleven, I got a Coke Zero, I'm

00:48:27: Edward Roske: incorrigible, it's all out there and they

00:48:29: Edward Roske: don't care about that.

00:48:31: Edward Roske: The feedback we got from one of the cohorts

00:48:33: Edward Roske: was why aren't there ads to the side of the

00:48:37: Edward Roske: interface?

00:48:37: Edward Roske: I'm like what do you mean?

00:48:39: Edward Roske: It's like, well, you've got to pay for this

00:48:41: Edward Roske: somehow.

00:48:42: Edward Roske: So when I see targeted ads, I know that

00:48:44: Edward Roske: you're kind of analyzing it and saying

00:48:45: Edward Roske: these things might be relevant.

00:48:46: Edward Roske: If I don't see anything like that, it makes

00:48:48: Edward Roske: me worried.

00:48:49: Edward Roske: You're making your money some other way.

00:48:51: Edward Roske: Okay, like the idea of me somebody reading

00:48:58: Edward Roske: my private chats.

00:48:59: Edward Roske: These things I'm sharing with a therapist.

00:48:59: Edward Roske: Imagine if you were talking to a therapist

00:49:00: Edward Roske: and there's a guy in the room going have

00:49:01: Edward Roske: you considered Coke Zero?

00:49:02: Kai Donato: Yeah, exactly that's what I was thinking.

00:49:04: Edward Roske: Maybe safety razors are right for you.

00:49:06: Kai Donato: It's like what the heck is happening here,

00:49:08: Kai Donato: yeah put some ads on it like oh, you need a

00:49:11: Kai Donato: knife.

00:49:11: Kai Donato: Oh no, it wasn't appropriate.

00:49:13: Kai Donato: Do you share all the cookies with me?

00:49:15: Kai Donato: So let me see what you're doing the other

00:49:16: Kai Donato: way around yeah.

00:49:23: Kai Donato: Have you considered the following tall

00:49:25: Kai Donato: bridges for vacation locations.

00:49:26: Kai Donato: It's like what are you doing?

00:49:27: Kai Donato: Please stop talking for 30 seconds.

00:49:28: Kai Donato: You have to watch this ad before the

00:49:29: Kai Donato: therapist will answer you.

00:49:30: Edward Roske: I'm in crisis and it's like, well, after

00:49:32: Edward Roske: you can skip this ad, surely?

00:49:33: Edward Roske: I know what to do about it.

00:49:35: Kai Donato: Get a premium subscription for your

00:49:37: Kai Donato: therapist so he doesn't only speak a

00:49:39: Kai Donato: foreign language.

00:49:40: Kai Donato: Oh man, all right, so you have a funny

00:49:43: Kai Donato: feedback you got.

00:49:44: Kai Donato: You want to share.

00:49:45: Edward Roske: Oh, my funny feedback was about that they

00:49:47: Edward Roske: wanted ads.

00:49:48: Edward Roske: Like they genuinely wanted ads on it.

00:49:50: Edward Roske: Because they know that if they're not

00:49:53: Edward Roske: paying for the product, they are the

00:49:54: Edward Roske: product.

00:49:55: Edward Roske: So it, I got it.

00:49:56: Edward Roske: Yeah, sorry.

00:49:57: Kai Donato: Okay.

00:49:57: Kai Donato: So before we go into our highly rated

00:50:00: Kai Donato: categories we're doing in the end of the

00:50:02: Kai Donato: podcast, I have one question left.

00:50:03: Kai Donato: So you also do a podcast.

00:50:04: Kai Donato: I mean, we notice, or the listeners will

00:50:07: Kai Donato: notice, that you are very, quite confident

00:50:09: Kai Donato: talking to a microphone and you did it here

00:50:12: Kai Donato: at ODTAC all the time.

00:50:13: Kai Donato: I had eight podcast sessions, I guess, and

00:50:15: Kai Donato: you had like a hundred sessions in here

00:50:17: Kai Donato: even before I started in the day.

00:50:19: Kai Donato: You have a podcast with the name Asking

00:50:22: Kai Donato: Good Questions.

00:50:23: Kai Donato: That's what's.

00:50:25: Edward Roske: Excellent.

00:50:25: Edward Roske: Yes, we are now in season two of Asking

00:50:28: Edward Roske: Good Questions as for where that name came

00:50:30: Edward Roske: from.

00:50:31: Edward Roske: It's actually been my email signature for

00:50:34: Edward Roske: over a decade.

00:50:35: Edward Roske: Before that it said be excellent to each

00:50:38: Edward Roske: other comma, and then Edward on the next

00:50:40: Edward Roske: line.

00:50:41: Edward Roske: And then I got some feedback from some some

00:50:44: Edward Roske: Gen Z people that I was working with, some

00:50:46: Edward Roske: millennials, like why does it say be

00:50:49: Edward Roske: excellent to each other?

00:50:49: Edward Roske: And I'm like that's from Bill and Ted's

00:50:51: Edward Roske: excellent adventure.

00:50:52: Edward Roske: It's like the excellent to each other and I

00:50:54: Edward Roske: thought I was like, yeah, that's dated,

00:50:56: Edward Roske: that just sounds really old.

00:50:58: Edward Roske: So it was like, well, what?

00:50:59: Edward Roske: What do I try and do?

00:51:00: Edward Roske: I believe technical knowledge becomes

00:51:03: Edward Roske: obsolete.

00:51:06: Edward Roske: You know, everything we learn is going to

00:51:07: Edward Roske: be replaced by something else.

00:51:08: Edward Roske: But what's not becoming obsolete is being

00:51:09: Edward Roske: able to ask good questions.

00:51:10: Edward Roske: And I think Einstein at least he's credited

00:51:12: Edward Roske: with saying if you ever told me I had one

00:51:15: Edward Roske: hour to live unless I solved a problem, I

00:51:18: Edward Roske: would spend 55 minutes framing the question.

00:51:21: Edward Roske: And I thought, if we can ask good questions,

00:51:24: Edward Roske: I didn't go for the asking great questions.

00:51:26: Edward Roske: I want like a minimal bar.

00:51:27: Edward Roske: So it's asking good questions.

00:51:29: Kai Donato: Maybe it's a successor right, so you can

00:51:31: Kai Donato: get to the next level.

00:51:32: Kai Donato: Exactly Did you trademark that?

00:51:34: Edward Roske: Yes, oh, shoot, I have a lot of IP work to

00:51:37: Edward Roske: do.

00:51:37: Edward Roske: The second this podcast is over.

00:51:38: Edward Roske: But yeah, we're on season two of asking

00:51:40: Edward Roske: good questions.

00:51:40: Edward Roske: We're trying to stay at the intersection

00:51:42: Edward Roske: right now of finance and technology and how

00:51:46: Edward Roske: it's changing, like the opposite of the CFO

00:51:48: Edward Roske: Season one.

00:51:49: Edward Roske: I got to interview the former head of

00:51:50: Edward Roske: finance for Blockbuster, who was head of

00:51:53: Edward Roske: M&A at Blockbuster when they decided to

00:51:55: Edward Roske: call off buying Netflix way back when, and

00:51:59: Edward Roske: he tells a great story about how that all

00:52:01: Edward Roske: evolved.

00:52:02: Edward Roske: But I love doing that podcast because it

00:52:05: Edward Roske: lets me talk to amazing people.

00:52:07: Edward Roske: To your point, I was in the social media

00:52:09: Edward Roske: lounge inside this fishbowl doing over 20

00:52:12: Edward Roske: interviews in three straight mornings with

00:52:15: Edward Roske: no break to use the restroom.

00:52:18: Edward Roske: So it's great being on the other side.

00:52:20: Edward Roske: It's great asking questions of me because

00:52:22: Edward Roske: this is it's one topic I know really really

00:52:25: Edward Roske: well better than anything else.

00:52:27: Edward Roske: So thank you, kai so.

00:52:28: Kai Donato: So, though, there's no no break between the

00:52:31: Kai Donato: sessions.

00:52:31: Kai Donato: And then kai came in just through every

00:52:33: Kai Donato: technical stuff on the table, he, uh, he

00:52:35: Kai Donato: found, and just even prevents you from

00:52:38: Kai Donato: eating lunch, right?

00:52:38: Kai Donato: Yes?

00:52:40: Edward Roske: my wife has actually texted me several

00:52:41: Edward Roske: times going are you going to remember to

00:52:43: Edward Roske: eat today?

00:52:44: Edward Roske: So the beautiful and wonderful Don is

00:52:46: Edward Roske: somewhere around this exhibit hall trying

00:52:48: Edward Roske: to hand me a vegetarian sandwich.

00:52:51: Kai Donato: I'm going to remind you after the session.

00:52:53: Kai Donato: So we're going into the categories, which

00:52:55: Kai Donato: might be a signal for ending this podcast.

00:52:58: Kai Donato: Maybe we do a part two and I'm very looking

00:52:59: Kai Donato: forward to get a couple of your guests you

00:53:01: Kai Donato: have for your podcast.

00:53:02: Kai Donato: So I'm reaching out to people and talk to

00:53:04: Kai Donato: them.

00:53:04: Kai Donato: They're interesting, but if you have

00:53:05: Kai Donato: connections with Pepsi, cfo we might chat?

00:53:09: Edward Roske: Yeah, we will.

00:53:10: Edward Roske: You should come on my podcast next I will

00:53:12: Edward Roske: interview you.

00:53:13: Edward Roske: It's like there's a world coming where it's

00:53:15: Edward Roske: either going to be AI interviewing AI or

00:53:16: Edward Roske: just podcast hosts interviewing other

00:53:18: Edward Roske: podcast hosts out there.

00:53:28: Edward Roske: But this has been a ton of fun.

00:53:29: Edward Roske: So, but, edward, we will be the hand

00:53:29: Edward Roske: potting podcast, right?

00:53:30: Kai Donato: so yes, exactly yeah, there will be vibe

00:53:31: Kai Donato: potting and there will be hand potting,

00:53:31: Kai Donato: like that's us again trademark mark on my,

00:53:32: Kai Donato: my recorder here.

00:53:33: Kai Donato: So let's go into the categories.

00:53:35: Kai Donato: We have three categories, which are called

00:53:36: Kai Donato: hypothetically and in private and

00:53:39: Kai Donato: consumption.

00:53:40: Kai Donato: So first question from hypoth if you could

00:53:42: Kai Donato: undo one technological trend in recent

00:53:45: Kai Donato: years, what would it be?

00:53:48: Kai Donato: I could undo one technology trend yes, just

00:53:51: Kai Donato: one.

00:53:52: Edward Roske: I think that we are going too much into

00:53:55: Edward Roske: putting every application to try and fit

00:53:59: Edward Roske: everybody.

00:54:00: Edward Roske: Like, let's toss every feature into an ERP

00:54:03: Edward Roske: to make this one size fits all, because it

00:54:05: Edward Roske: becomes like a Franken application and just

00:54:08: Edward Roske: too entirely complicated.

00:54:11: Edward Roske: What I would rather have done is that there

00:54:13: Edward Roske: was an ERP targeted to higher ed.

00:54:15: Edward Roske: You know there was one targeted to

00:54:17: Edward Roske: financial services.

00:54:18: Edward Roske: There was one for, like, death care.

00:54:20: Edward Roske: I have this belief that we've been trying

00:54:23: Edward Roske: to one size fits all everybody for the last

00:54:26: Edward Roske: several years.

00:54:27: Edward Roske: Ai is going to be unique applications for

00:54:30: Edward Roske: everybody, so you're going to get a general

00:54:32: Edward Roske: ledger that exactly fits the Donato podcast

00:54:37: Edward Roske: world I'll get my own, edward Roski, like

00:54:40: Edward Roske: ERP.

00:54:40: Edward Roske: That is exactly customized to me and it

00:54:43: Edward Roske: won't need massive implementations like the

00:54:45: Edward Roske: AI will implement itself Wow, what an

00:54:48: Edward Roske: answer.

00:54:48: Kai Donato: So the other podcast guests were just

00:54:50: Kai Donato: talking about social media, like

00:54:52: Kai Donato: doomscrolling stuff, and you were just

00:54:53: Kai Donato: having like AI creating individual stuff

00:54:55: Kai Donato: for each and every one of us.

00:54:58: Kai Donato: I'm very looking forward to if this is

00:55:00: Kai Donato: happening.

00:55:01: Kai Donato: Next category, in private Are you satisfied

00:55:03: Kai Donato: with your work-life balance?

00:55:05: Edward Roske: Oh see, there we go Back to the Gen X term,

00:55:07: Edward Roske: the work-life balance.

00:55:09: Edward Roske: My dad actually is from the silent

00:55:14: Edward Roske: generation.

00:55:14: Edward Roske: He actually grew up during the Great

00:55:16: Edward Roske: Depression.

00:55:17: Edward Roske: He did the opposite of me.

00:55:18: Edward Roske: He had me very, very late in life and he

00:55:21: Edward Roske: taught me that if you are fortunate enough

00:55:23: Edward Roske: to have a job, you should live and love

00:55:26: Edward Roske: that world From the time you wake up until

00:55:28: Edward Roske: the time you go to bed.

00:55:30: Edward Roske: I work on some weeks, more than 100 hours

00:55:33: Edward Roske: and it is my life and I love it.

00:55:35: Edward Roske: It's fun I really enjoy when I'm building

00:55:38: Edward Roske: something, creating something, talking to

00:55:40: Edward Roske: people.

00:55:43: Edward Roske: I slept four hours last night because I was

00:55:44: Edward Roske: up running Werewolf.

00:55:45: Edward Roske: Is that work?

00:55:45: Edward Roske: Because I'm doing it on behalf of KSCO, I'm

00:55:48: Edward Roske: moderating no, it's just a ton of fun.

00:55:51: Kai Donato: You have to recharge right.

00:55:54: Edward Roske: Theoretically, when I'm dead, yeah, I can

00:55:57: Edward Roske: get by on a little sleep.

00:55:58: Edward Roske: I want to live fast, die young, leave a

00:55:58: Edward Roske: beautiful corpse.

00:55:59: Edward Roske: Little sleep there's.

00:55:59: Edward Roske: I want to live fast, die young, live, live,

00:56:00: Edward Roske: leave a beautiful corpse, go with the James

00:56:03: Edward Roske: Dean method.

00:56:03: Edward Roske: But yeah, in in private, I would say this

00:56:06: Edward Roske: publicly I, I love my balance of work and

00:56:13: Edward Roske: life.

00:56:13: Edward Roske: Um, I, I like that.

00:56:14: Kai Donato: We're now in a world that I can go work

00:56:14: Kai Donato: from Vietnam for a couple of weeks, so

00:56:15: Kai Donato: recharging everything and go back to 100

00:56:17: Kai Donato: hours a week.

00:56:19: Edward Roske: My dad always told me I quote my dad a lot.

00:56:22: Edward Roske: He said there are 168 hours in every week.

00:56:25: Edward Roske: We all have 168 and it's a matter of how

00:56:28: Edward Roske: you choose to spend them.

00:56:29: Edward Roske: Spend them wisely.

00:56:30: Kai Donato: So I would cut the short right out of this

00:56:33: Kai Donato: and publish it right now.

00:56:34: Kai Donato: Awesome Last category, consumption.

00:56:37: Kai Donato: How do you deal with the growing flood of

00:56:39: Kai Donato: information via various channels, like news

00:56:41: Kai Donato: information, and you've got push

00:56:43: Kai Donato: notifications on your phone from like 200

00:56:45: Kai Donato: apps at the same time, breaking news from

00:56:47: Kai Donato: this, that and this.

00:56:48: Kai Donato: How do you deal with it?

00:56:49: Edward Roske: Yeah, is everything breaking news?

00:56:51: Edward Roske: I think on the day of the inauguration it

00:56:52: Edward Roske: was like breaking news.

00:56:53: Edward Roske: The inauguration is today.

00:56:55: Edward Roske: I'm like, actually I think it's in the US

00:56:56: Edward Roske: constitution when the inauguration occurs.

00:56:59: Edward Roske: It would be rigging if it didn't happen.

00:57:01: Edward Roske: It was like, and they decided to move it

00:57:02: Edward Roske: off for a week Like, oh no, wow, holy, we,

00:57:05: Edward Roske: yeah, we're all flooded right now.

00:57:07: Edward Roske: I have I've started using AI as part of my

00:57:09: Edward Roske: workflow process.

00:57:10: Edward Roske: It's a one of the things I'm very happy

00:57:13: Edward Roske: with is it started managing my content

00:57:14: Edward Roske: calendar and saying like it handles all the

00:57:17: Edward Roske: pushing of it.

00:57:18: Edward Roske: I I tell it random ideas I have and it

00:57:20: Edward Roske: schedules them all out From my email.

00:57:23: Edward Roske: Ai is triaging it.

00:57:24: Edward Roske: I get a lot forgetting the spam world.

00:57:27: Edward Roske: I get a lot of hey, are you available?

00:57:29: Edward Roske: Or somebody asking me a question.

00:57:31: Edward Roske: That's pretty straightforward and I've

00:57:33: Edward Roske: actually written AI that tells me yeah,

00:57:36: Edward Roske: edward, I need some Edward involvement in

00:57:38: Edward Roske: this.

00:57:38: Edward Roske: Or the AI is like yeah, I got you on this

00:57:40: Edward Roske: one.

00:57:41: Kai Donato: Okay, so you have to give me the keyword I

00:57:43: Kai Donato: got like direct access to you.

00:57:45: Kai Donato: It might be orange beyond the signature, so

00:57:47: Kai Donato: I can just pass through it.

00:57:49: Edward Roske: That's funny as hell.

00:57:51: Edward Roske: I'm going to do a safe word.

00:57:52: Kai Donato: Yeah.

00:57:53: Edward Roske: Somebody uses the safe word in an email and

00:57:55: Edward Roske: it automatically triages yeah, and all your

00:57:57: Edward Roske: devices at the same time, but do not say it

00:57:59: Edward Roske: in this podcast right, yes exactly.

00:58:01: Edward Roske: Awesome.

00:58:03: Kai Donato: So we're coming to an end.

00:58:04: Kai Donato: I'm very I love talking to you, edward.

00:58:06: Kai Donato: It was very nice having you.

00:58:07: Kai Donato: I think this will be a great episode for

00:58:09: Kai Donato: everyone, even beyond the pond right, and

00:58:12: Kai Donato: I'm looking forward to connect back later

00:58:15: Kai Donato: today and we will see each other on the

00:58:16: Kai Donato: conference too.

00:58:18: Kai Donato: And yeah, thank you for our listeners.

00:58:27: Speaker 2: Thank you for you joining me and have a

00:58:29: Speaker 2: great day.

00:58:30: Speaker 2: Thank you, and, if I could say on my own

00:58:32: Speaker 2: podcast note, you've been asking really

00:58:35: Speaker 2: good questions.

00:58:36: Speaker 2: Well done, thank you, thanks.

00:58:45: Kai Donato: This episode is powered by Hyatt, your

00:58:47: Kai Donato: smart companion for digital business

00:58:49: Kai Donato: solutions, and Biodetec's gracious

00:58:51: Kai Donato: invitations and support.

00:58:52: Kai Donato: Thank you for having me at the conference

00:58:54: Kai Donato: and fueling this journey.